Mobile Marketing Trends
Like the TV before it and the computer after that, at one point it may have been hard to imagine much less believe that mobile devices would be a regular part of daily life for the majority of the population. On a planet with approximately 7 billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions.
Date: 2011-12-27
Top 20 Social Video Ads Of 2011!
Volkswagen's Darth Vader ad has come on top of the top 20 viral video ads of 2011. This chart has been announced by Unruly in partnership with Mashable. Other top videos include-a Hollywood Megamercial, Angry Birds, Kate and Will, and singing hamsters. Unruly is one of the top names in social video advertising based out of London.
Date: 2011-12-12
QR code experiment: 9 brands at the Mall of America on Black Friday
I've long been skeptical of the QR code madness among marketers. Sure, I've read all sorts of numbers around QR code adoption–good and bad. But many of the studies still pin *understanding* (not adoption) of QR codes in the 30 percent range.
Date: 2011-11-30
How To Link Google+ Business Page With AdWords Campaign
Google AdWords has released a new feature called Social Extensions,
that integrates your AdWords campaign to Goolge+ page. They have
given a detailed step-by-step guide to adding social extensions to
your ads.
Date: 2011-11-14
Microsoft Advertising adCenter Updates
Today when I logged into Microsoft Advertising adCenter I realized that some major updates had been made! The new adCenter interface is much more user friendly, saving us all some time. The new version allows users to edit the campaign name, status, and budget right within the main interface.
Date: 2011-11-01
Google Plans to Take on Newspapers With New Circulars Ads
Bloomberg reports that search giant Google is collaborating with Best Buy, Macy's, and other retailers to develop "web-based circular ads" similar to the ad inserts you see in the major newspapers.
Date: 2011-10-17
Download Your Guide to Writing Online News Releases
Every day, millions of people search for products and services online – are your search rankings good enough to get you found?
Date: 2011-10-13
ACE METRIX Unveils Top Ads Of Q3, 2011
This morning Ace Metrix announced the Top 10 national TV ads for the third quarter of 2011. Unexpectedly, September 11th gave the Super Bowl a run for its money, representing the biggest advertising event of the quarter, and possibly the entire year. Ace rated Budweiser and State Farm 9/11 tribute ads the first and second most effective ads of the quarter, followed by several food ads including Sonic, Subway and Red Lobster.
Date: 2011-10-03
Best Practices With AdWords
As Google continues it's fast pace of updates and enhancements to AdWords, it means that paid search marketers need to work just as hard to keep up. Last year's best practices are being trumped with newer, more powerful best practices.
Date: 2011-09-19
Google To Start Reviewing Paused Ads In AdWords
In an email sent out to the AdWords advertisers Google has announced that from 6th September they will be submitting paused adverts to editorial review alongside the active ads.
Date: 2011-09-07
Making Your Long Copy Work
Yes, the age old debate rages on - is long copy better than short? The simple answer is 'it depends'. Your market, product and method of selling will all have an impact on the decision as to which is right for you.
Date: 2011-08-24
Google Launches AdWords Express
There is some good news for businesses who find Google AdWords a little too daunting, Google has launched AdWords Express, an extended version of Google Boost.
Date: 2011-08-08
Download Your Guide to Writing Online News Releases
Every day, millions of people search for products and services online - are your search rankings good enough to get you found?
Date: 2011-07-14
Google Category Interest Targeting
As an extension of online advertising, pay-per-click marketing is invaluable. While there will always be naysayers with regard to very notion of ppc campaigns being useful, the truth is, it's an effective method for targeting the people whom you wish to see your ads, and it continues to be refined in an effort to deliver ads with exacting precision to intended and targeted traffic. A potentially very powerful update to the Google pay per click arsenal arrived recently in the form of Google Interest Category Targeting.
Date: 2011-07-12
Interest Categories Now Available for AdWords Advertisers
After testing in closed beta for over two years now, Google has finally launched Interest Categories for AdWords, allowing advertisers to target consumers based on their previous browsing history and individual interests.
Date: 2011-07-01
How Smart is Your Local Business Marketing?
Every weekend without fail, my local electronics retailer runs a flyer in the local newspaper. It highlights special offers and discounts and proudly displays "This weekend only!" in the header.
Date: 2011-06-14
Facebook Ad Management Tools Reviewed
If you have ever managed a Facebook ad campaign you might have realized by now how painful it can be to run advertisements at scale. Although Facebook's internal ad manager tool has its downfalls, Facebook has an Ad API which it has allowed a few select providers to leverage to create 3rd party advertisement tools.
Date: 2011-06-01
Google AdWords Traffic Estimator Given Overhaul
In an attempt to refine the statistics on estimated clicks, cost, and ad position for its AdWords users, Google recently announced some changes in the algorithm that is responsible for providing traffic estimates in AdWords.
Date: 2011-05-19
Big Changes for Google AdWords Call Metrics to Come
Anyone tried to sign-up for access to Google AdWords Call Metrics lately? Did you have problems? That's because they've locked up the system until the launch on or after May 16. On May 16 (or soon after), Call Metrics, formerly available in a limited release to advertisers who specifically requested the feature through AdWords Ad Innovations, will be available to all advertisers.
Date: 2011-05-04
eBay Acquires Geolocation Advertising Service, Where
Online auction giant eBay has acquired location-based smartphone app maker Where for $135 million via its PayPal division. Where combines there two location based smartphone services, which allows them deliver local advertising, deals, and offers to customers anywhere in the US. Currently, Where is used by more than 120,000 retailer
Date: 2011-04-22
Get a $50 Gift Card for 30 Minutes of Your Time
This is how you can
engage influencers on Twitter and Facebook without even switching tabs,
let alone signing into another website.
Date: 2011-04-21
Will Social Media Listening Replace Market Research?
Advertising Age had an interesting story last week brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted. When a company with the marketing chops of P&G says something, you've got news. But the news is actually much bigger than what you are reading in Ad Age.
Date: 2011-04-06
The Five Minute Guide To Cheap Startup Advertising
Imagine that you've just completed version 1 of your product and you're preparing for launch. You've greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning.
Date: 2011-03-21
Google Advertisers Can Now Optimize Their Ads by Conversion
Increased conversion by paying the least possible price for each conversion is every Google AdWords user's dream, however most advertisers struggle with poor conversion rates and high ad campaign costs. There is some good news though; Google wants to help you out.
Date: 2011-03-08
How Advertising Saved Art, Pixar And (Maybe) Creativity
There was a time when Pixar nearly went out of business. Yes, the studio that has been essentially printing their own money thanks to an unbroken string of hits like the Toy Story trilogy, Monsters Inc and Finding Nemo was not always so invincible.
Date: 2011-02-23
Download Now: Rethinking the role of landing pages in conversion
If you are like 90% of marketers it's likely that you are
using email and search for a majority of your marketing campaigns. How
aligned and integrated are your tactics across these channels? Are your
email and search campaigns singing the same tune?
Date: 2011-02-15
Understanding Consumers' Attitudes Towards TV vs. Online Video
YuMe, a video advertising technology company, recently released a new study in which they surveyed 498 viewers over a 6 week time period (U.S. residents, ages 13-54) to better understand their viewing attitudes/behaviours towards TV vs. online video. below are some of the key findings:
Date: 2011-02-07
FREE Webinar: Simple Ways Top Brands Succeed in the Digital World
Brands are now forged online. The best marketers are moving onto the Web, using digital tools and social media to create positive brand associations and touchpoints. Digital Branding is a strategy that can provide huge rewards. It's an opportunity there for the taking - but the rules are different.
Date: 2011-02-03
Focusing Your Advertising On People
Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. 15 years ago, most of us didn't care so very much about where our meat came from, or which rental car company we used, or what type of permanent marker we wrote with – because we didn't have any meaningful information to help us decide.
Date: 2011-01-26
Interactive marketing best practices for SMB's
Are limited budgets, resources, and customer insight interfering with
your ability to execute an interactive marketing program?
Date: 2011-01-18
Alliance Formed To Combat Google's Local Advertising Dominance
Google is at war... with New York based local advertising firm, Yext.Yext specializes in pay-per-call advertising for New York based businesses and have launched a tag feature that will mimic Google Tags.
Date: 2011-01-10
Get an iPod Shuffle for 30 Minutes of Your Time
Do you know your tweets from your social media buzz-and do you know the potential they offer for your marketing?
Date: 2011-01-06
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