Building Innovative Advertising To Boost Business Success
If you have ever driven during rush hour in the Philadelphia area, you might have noticed a rather curious billboard. This billboard is in attention-avoiding black with no images or color. Instead in a slightly weird font is the URL to a single website: I Hate Steven Singer dot com.
Date: 2010-12-29
Effective Social Media Advertising
As consumer use of and time spent on social media sites increases, the opportunities for effective advertising become more attractive to companies in search of customers to connect with. We've given the advice that to grow a social network, a company should participate and engage with communities of interest.
Date: 2010-12-15
WHITE PAPER 1: Quantifying Your Returns from Online Advertising
Do your ads know what your social media is doing? Marketing silos are why your customers get fragmented messaging—and an inconsistent experience. This lack of cooperation leads to budgeting blunders and mismanaged marketing.
Date: 2010-12-10
Are
You Gambling With Your Advertising Budget?
Don't get me wrong, I don't think that online marketing is a gamble, but it is
a form of calculated risk.
Date: 2010-12-01
How Will You Prepare For The Online Marketing Future?
In the world of online marketing, search and social media are evolving at an incredible pace.
Date: 2010-11-15
Get an iPod Shuffle for 30 Minutes of Your Time
Finding out what your competitors are doing
right and wrong is a cinch with Vocus. Their customers are talking
online - and our software brings you the conversation. That's just one
of the ways Vocus gives you the edge in your marketing.
Date: 2010-11-11
Using Local Internet Marketing To Secure Your B2B Space
In recent months, there's been no shortage of attention heaped upon the importance of local advertising online. Mobile marketing is starting to blossom, allowing people to look for services in ways they never could before.
Date: 2010-11-03
Less Is More When Advertising Your Brand?
We made a stop at Jimmy Johns sandwich shop this weekend as a family (disclaimer: I'm a huge Jimmy John's fan–and no, they are not a client of ACH Communications).
Date: 2010-10-19
Has The Interstitial Ad Become Overused?
This relates to the post that I did over at Marketing Pilgrim the other day when I registered my disgust for advertisers and web sites who throw huge ads in between me and the content I want to see on their site.
Date: 2010-10-04
WHITE PAPER 3: Master Social Media Marketing and Measurement
Are
you throwing money at social media without measuring the results? The
pressure’s on to take advantage of social networking sites, blogs and
syndicated videos, but many marketers are relying on gut instinct and
crude metrics to assess ROI.
Date: 2010-09-30
A Better Understanding Of Facebook Advertising
Are you advertising on Facebook? If not, you might be missing out on a huge opportunity.
Date: 2010-09-22
How Do You Measure Up? Test Your Web Analytics IQ
There's
much more to web analytics than simply knowing how many people visit
your
website. Are you getting the right information and are you able to use
it to drive campaign effectiveness?
Date: 2010-09-16
AdWords Advertising Is Big Business For Large Brands
With more and more big brands competing for top Google exposure, it makes you wonder just how much they spend on their search engine advertising campaigns...
Date: 2010-09-15
Get an iPod Shuffle for 30 Minutes of Your Time
Do you know your tweets from your social media buzz - and do you know the potential they offer for your marketing?
Date: 2010-09-09
Adding New Ecosystem Of Ads Within Books
I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions.
Date: 2010-08-23
Google ACE Helps Measure Campaign Changes
Google have launched a new tool that aims to help advertisers test and precisely measure the impact of changes to their AdWords campaign.
Date: 2010-08-13
Keeping Your Advertising Team Creative And Innovative
If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing.
Date: 2010-07-28
Understanding And Stopping Dishonest Advertising
As someone who works full time at the agency founded by David Ogilvy, there are plenty of reminders of his wisdom on the walls. Even online, at least once a day I see a tweet come through with someone quoting one of his famous sayings.
Date: 2010-07-14
Learning From Other's Advertising Mistakes
If you're an active user of foursquare, the popular location based app, you may have noticed the "Special Nearby" tab when you check in somewhere. By clicking on that tab you're taken to a "special" from a local vendor.
Date: 2010-06-29
All New! Advertising on Myads
Now, you can reach more than 160 Million people using this new and improved self-serve advertising. Reach more than 80% of the online universe across the entire FOX network of sites.
Date: 2010-06-28
Google Now Allows You To Analyze Your Competition
Google recently updated its AdWords program to allow advertisers to analyse their competitors a little more closely.
Date: 2010-06-22
Get an iPod Shuffle for 30 Minutes of Your Time
Take a look at what Vocus can do for you. We think you'll agree that there's no better investment for better marketing. We'll also send you an iPod Shuffle® when you're done - just to say thanks.*
Date: 2010-06-14
Focusing Your Advertising Message On Users That Are Ready To Convert
In order to maximize conversions it is important to present your potential customers with the information or answer they are searching for. A person heads to a search engine to ask a question, our job as SEMs is to answer their question in a small ad and direct them to our or our customer's website which will ultimately lead to a conversion.
Date: 2010-06-09
All New! MyAds across the FOX Audience Network
Now, you can reach more than 160 Million people using this new and improved self serve platform. That means you can now reach more than 80% of the online universe, now that you can advertise across the entire FOX network of sites.
Date: 2010-06-07
Successfully Adding Marketing To Your Advertising Services
I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor's Academy PRSA annual conference. (Counselor's Academy is the section of PRSA for owner's of small and medium independent agencies).
Date: 2010-05-26
Try MySpace MyAds - Free $50 Credit!
Target your audience, find more customers with myAds! Maximize Your Return on Investment with Hyper-Targeting Use the information from millions of MySpace profiles to Hyper-Target your offers.
Date: 2010-05-17
Online Advertising Stats Point To Big Year-Over-Year Gains
IAB Australia has released some fresh statistics, and while they amount to good news for the online advertising industry, they should also act as a signal to individual advertisers that they need to take action.
Date: 2010-05-12
Google Alters Ad Agency-Related Programs, Tools
The way in which Google deals with advertising agencies - and the way in which advertising agencies should subsequently deal with advertisers - changed this week. Google replaced its traditional Google Advertising Professionals program with a fresh Google AdWords Certification program.
Date: 2010-04-28
Giving Credit To View-Throughs For Site Conversions
An increasingly popular question in attribution management and in advertising measurement is what effect ads - that were viewed but not clicked on - have. These ads are known in the lingo as 'View-Thrus' or 'View-Throughs.'
Date: 2010-04-13
Get a $50 Gift Card for 30 Minutes of Your Time
Bass Pro Shops, Goodwill Industries and Southwest Airlines all found an affordable, easy-to-use software suite to increase PR's impact on marketing and sales. Take a demo of Vocus PR Software to learn how you can too.
Date: 2010-04-12
Effectively Advertising In Google's Content Network
Advertising in Google's content network effectively is not an easy task to accomplish, so the Google Adwords blog has created a great set of best practices to help you get started on the right foot. Some of the best practices are detailed below, but check out the Adwords blog for the complete insight.
Date: 2010-03-31
Calculating The Accurate ROI From Your Television Advertising
Sometimes it perplexes me that we spend so much time questioning the return on investment on Internet marketing spending, but we spend almost no time asking about the ROI of the "tried and true" methods, such as television advertising.
Date: 2010-03-16
Google Owns All Location Based Advertising
Location-based advertising is not a new concept. Companies such as AdMob have being doing it for while now, but it seem that Google had the idea first.
Date: 2010-03-03
PR Professionals Need To Learn SEO Skills
The PR industry is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch.
Date: 2010-02-17
How To Place Your Ads In Google Maps
My article on "Six Odd Tactics For Getting Ads Into Google Maps" posted today on Search Engine Land, and I believe many of my regular readers should find it moderately entertaining. The piece covers how some elements of guerrilla marketing have found their way into some Google Maps advertising patents, and also how some others have used creative means to get messages into Maps via "roofvertising", "skywriting" and more.
Date: 2010-02-03
You won't find these Postal Discounts at the Post Office TM
The mailstation 2™ system can also help your business: Save on overnight mailing. Learn More
Date: 2010-01-28
Get a $50 Gift Card for 30 Minutes of Your Time
Social media, new technology, an ever-increasing universe of media targets - just some of the reasons you need Vocus. Bass Pro Shops, Goodwill Industries and Southwest Airlines all found an affordable, easy-to-use software suite to increase PR's impact. Take a demo of Vocus PR Software to learn how you can too.
Date: 2010-01-25
Targeted Ads Could Be Wasting Your Budget
Maybe you can have too much of a good thing. As the Internet allows advertisers to slice and dice large segments of desirable markets into thinner, more defined slices it also creates something that is much less desirable: smaller profits.
Date: 2010-01-20
It's Great to Love Your Customers
Even better to Find more! Get more customers to love with myAds! Advertise yourself or your company in front of millions.
Choose your targeting and set a price that makes sense for your business.
Date: 2010-01-18
Gaining Conversions Through Search Query Performance Reports
Did you know that you can create a "Search Query Performance Report" from your Pay Per Click campaign? What is so special about this report? Let's say that you've been running your ads for 15 days in a very competitive market and you're not getting any conversions.
Date: 2010-01-06
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