Ad.ly Adds Tweet Analytics Data
Ad.ly is an ad network for Twitter. You set your price and approve the targeted ads before they’re inserted (marked as ads) into your Twitter stream. And now, Ad.ly is adding analytics to its platform.
Date: 2009-12-23
Keeping Your Social Media Advertising Current And Relevant
Online rules of engagement are changing. Old school business approaches and methods are getting left behind for dynamic new mediums that offer more interaction and less broadcasting.
Date: 2009-12-09
Google Shows The Power Of "Intelligent Display Advertising"
Can you tell the difference between these two ads? Well the one on the bottom just made the founders of Teracent, very, very rich!
Date: 2009-11-25
Adsense Gets A Major User Interface Overhaul
After the AdSense was originally launched in the year 2003, there have been only a few noticeable changes in the AdSense user interface and addition of new account overview page is one of them.
Date: 2009-11-09
Increasing adCenter Success Through Keyword Research
There is no doubt that keywords play a crucial role in search engine ranking of a website but many people are not aware of the basic keyword research process done by using the adCenter user interface.
Date: 2009-10-27
Staying Authentic In Your Advertising Strategies
Over the course of two days, I saw two stark examples of what could easily be considered the best and worst of airline advertising messages encompassed in two ads done for domestic US-based airlines.
Date: 2009-10-13
Jump into Holiday now by reaching millions of consumers on MySpace!
Interested in reaching holiday shoppers who live in your city or region and are interested in your offer? Here's why using MySpace, myAds is a great opportunity to SELL MORE this season.
Date: 2009-10-12
Internet Ad Spending Surpasses TV Spending In The UK
The headline is pretty spectacular, to be sure, if you are in the Internet marketing biz. The UK has become the first major world economy to report that online ad spending has topped that of television.
Date: 2009-09-30
Ad Profits Killed by Transparency
Not long ago we reported that Hulu is now attracting more viewers than Time Warner Cable. However, despite that, the cable networks that own Hulu are still making the majority of their ad profits from traditional media.
Date: 2009-09-15
Highly Effective Ways To Advertise Your Business
It's clear that Internet Marketing and Social Networking are here to stay. And all these new online tools offer an endless supply of highly effective and inexpensive ways to market your small business.
Date: 2009-09-02
Don't let bad HTML sabotage your email campaigns
In
recent years many email marketers have avoided HTML emails fearing
deliverability issues and lower response rates. But HTML emails only
create problems when they are coded or designed the wrong way. HTML
problems can easily be avoided with a little guidance. Here's a
definitive guide that even the most experienced marketers will find
essential for developing HTML emails that get desired results.
Date: 2009-09-01
PPC Is Extremely Valuable Research For Entering An SEO Campaign
These are questions I recently got in fielding a proposal for search marketing services. For others who might have the same question, here's the answer, and an explanation. PPC is necessary when you're just entering a market.
Date: 2009-08-19
Applying Direct Marketing Techniques Into Modern Adverting
Have you ever chatted to a direct marketer (from the old school) about online and search engine marketing? Did you end up hearing the line – "it's all direct marketing, just in a different medium" Whether you believe that or not, the fact of the matter is that many of the old rules of direct marketing very much apply to our new age of marketing.
Date: 2009-07-29
Search Based Advertising Finally Equaling Out
A new report released today by Efficient Frontier shows that overall search advertising spend is beginning to stabilize as the economy slows its freefall.
Date: 2009-07-13
Understanding The Pitfalls And Terminology Of PPC
If you've got someone managing your Pay-Per-Click (PPC) campaign, then you probably are hearing a lot of jargon and acronyms. The world of PPC is similar to search engine optimization when it comes to abbreviations and tech-speak, but it is still important for a customer to understand what is being referenced in a conversation, since your PPC agency is using your money to make the best possible purchases.
Date: 2009-07-01
YouTube Is Testing A New Advertising Choice Feature
It's only been a month since we blogged about YouTube's attempts at monetization-so it's about time for them to try something new, isn't it? paidContent reports that YouTube is testing a choose-your-own-ad feature to give us all what we really want: the choice between instant and delayed gratification.
Date: 2009-06-17
Optimizing Advertising For Mobile Devices
This information comes from eMarketer by way of ReadWriteWeb and it conjures up some thoughts about why the following is found to be true. iPhone users recall advertising seen on their smartphones better than those of other smartphone providers like RIM's BlackBerry.
Date: 2009-06-02
Reaching Your Audience By Letting Real People Tell Real Stories
The advertising industry is like many other creative industries at the minute. Advertisers are looking at new ways to reach their audiences as the print industry continues to suffer and new mediums challenge ad agencies to think differently.
Date: 2009-05-11
Chairman Of comScore Discusses Online Advertising Effectiveness
Gian Fulgoni, Chairman, comScore' - The right metrics are critical. - It's not just about direct response. - Need to measure offline as well as online behavior. - Post-buy measurement of delivery of media plan. "A lot of good changes occur in the toughest times because it causes you to question what you're doing."
Date: 2009-04-27
Mobile Marketing Finally Living Up To The Hype
Mobile Internet connectivity improvements through upgraded networks, smart phones, better data plans and more content are the main reasons why mobile advertising is starting to shift from "What's all the hype about?" to "Finally, it's catching up to the hype" mode.
Date: 2009-04-14
Video And Online Ad Spending Is On A Rise
In yesterday's report, we informed you of the dramatic decline the newspaper industry is seeing in advertising revenue. Perhaps the most shocking revelation was that newspapers saw a 1.8% decline in online advertising revenues. You might have downplayed that decline due to the overall decline of online spending.
Date: 2009-04-01
Advertising News Updates
Google Announces Certified Ad Manager Program. Google recently announced the release of Google Ad Manager consultant program, which will provide advanced ad serving support and professional services.
Date: 2009-03-19
What Marketing Tactics Will You Utilize?
With concerns over the recession and its impact on marketing, we decided to run a TopRank Reader Poll to discover reader (and their networks) preferences for digital marketing tactics in 2009. Companies world-wide are cutting costs as well as looking for creative, high impact and accountable marketing.
Date: 2009-03-04
Tough Market? Free ROI tools for Marketers and Agency Executive
What can you do now to get ahead of the curve and generate meaningful results? How do you achieve that nirvana known as "effective marketing"? The answer: Improve your email marketing.
Date: 2009-02-26
Print Exact Postage and Save Money with Pitney Bowes
As a small business owner, you've got a lot to do. Why spend valuable time running to the Post Office™ to buy stamps? With the mailstation 2™ digital mailing system in your office, you can cross off dealing with mail from your list. And no more trips to the Post Office™ means more time for you to spend on important things, like growing your business.
Date: 2009-02-23
Boosting Your Click Through Rate
Some users are reporting a widespread implementation of the Google AdWords PlusBox which provides certain AdWords advertisers with additional exposure for their listings. The AdWords PlusBox is a limited beta test that allows users to expand certain AdWords listings to see additional products from the advertiser.
Date: 2009-02-11
Display Ads Inside The 3D Space Of Online Videos
ZunaVision is an up and coming technology that enables advertisers to dynamically display ads inside the 3D space of online videos. Zunavision was developed by 2 students currently attending Stanford University, Ashutosh Saxena and Siddharth Batra. I had the chance to sit down with both of them to get some insight on ZunaVision and their ideas behind developing it.
Date: 2009-01-28
Tips To Save Your Social Media Advertising
Don't be a failure at your social media marketing. Your message and how you distribute it is very important to your brand and future success. You've got on the cluetrain, and decided it's time to start embracing social media as an important part of your marketing mix.
Date: 2009-01-13
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