Advertising on Your Internal Site Search Results
What is Visible? One of the biggest problems with this site from a business model perspective is how much free content (including tools) that we give away…as the site was started out of passion with intent to help people, rather than to maximize short term revenues.
Date: 2008-12-23
Check Marketing Off Your To Do List with VerticalResponse
With your busy schedule in mind, VerticalResponse offers an easy-to-use, web-based marketing tool that helps you grow your business through email marketing, online surveys and postcards. Let us help you check Marketing off your to-do list!
Date: 2008-12-18
Technorati Releases Beta Ad Network: Engage
After years of speculation and an acquisition back in October, Technorati have switched on the beta version of their new ad network – Technorati Engage. The beta launch of the ad network has occurred with little fanfare. It hasn't even earned a mention on the Technorati blog as yet, which suggests they're not 100% ready to open up the floodgates.
Date: 2008-12-08
Issue Press Releases On A Regular Basis
This search engine optimization tip is most likely something that we all forget to do: issue a press release. Writing a press release about your business or about your web site does not have to be that difficult. In fact, you can even look at press release web sites that have archives of press releases to get ideas about what to write about.
Date: 2008-11-25
Online Ad Networks in Despair
Some ad networks are late with payments and slashing rates. There have been many reports of internet ad networks dying recently, and most of them deserve to because they add no value...they are all hat no cattle.
Date: 2008-11-18
When Viral Marketing goes Viral
Viral marketing has gone viral. It's one of the things agencies are most excited about selling right now (social networking is another) and, as a result, we're getting request after request for web development on "viral" projects. We're also getting a lot of requests for advice on pulling off a successful viral campaign like our Make My Logo Bigger Cream video!
Date: 2008-11-05
Will Advertisers Jump on MyAds
Google and MySpace both announced major new advertising offerings that will be especially useful for small businesses. Though neither are search-related, both cater to search marketers in different ways.
Date: 2008-10-22
Benefits Of Encouraging Interaction Marketing
There was a time when people bought from those people who knew them. You went to the local butcher or baker, and he knew your name, and your kids names. Personal interaction was a valuable sales and marketing tool.
Date: 2008-10-08
Internet Ad Spending Increases
Total advertising spending in the first six months of 2008 decreased by 1.6 percent compared to the same period in 2007, according to a new report by TNS Media Intelligence. Ad spending in the second quarter of 2008 was off 3.7 percent compared to last year, the sharpest quarterly drop since 2001.
Date: 2008-09-24
Google On The Tube
Google and NBC Universal announced a partnership yesterday that would help form a strategic multi-year advertising, research and technology partnership. The announcement was made on Monday by Mike Pilot, President, NBC Universal Sales and Marketing and Tim Armstrong, Google’s President of Advertising and Commerce, North America.
Date: 2008-09-09
Search Advertising Optimization Software
Large online advertisers will waste as much as $4.5 billion on paid search advertising in 2008, estimates WebTrends Inc., a leading provider of web analytics and online marketing solutions. WebTrends bases this estimate on results of its new service, WebTrends Ad Director, which formally debuted at the Search Engine Strategies (SES) conference in San Jose, California.
Date: 2008-08-26
Google and Yahoo Reveal Non-Exclusive Advertising Deal
In the month of June we had reported that, Google and Yahoo! had finally entered into a non-exclusive search partnership. Now according to Yahoo! News, Google and Yahoo! have finally lifted the curtain and have revealed substantial information about some aspects of the non-exclusive search partnership.
Date: 2008-08-13
Google Adwords Dominate on Knols
Google has now fully launched its competitor to Wikipedia. Knol has been open in Beta format since December with only a certain number of authors allowed to contribute. Perhaps the most graphic explanation of what it is all about is provided by its Plain old bag o’ knols, which appears ‘below the fold’ on the screen.
Date: 2008-07-29
Distributed Content Advertising Analytics With Pheedo
Pheedo, pioneering distributed media monetization, now measures news feed (RSS) user behavior for advertisers distributing content through social media properties including facebook and MySpace; websites of many top publishers and high ranking blogs.
Date: 2008-07-16
How Google Advertisements Look on Yahoo!
Just last month Google and Yahoo! had reached a landmark non-exclusive search partnership deal, where Google advertisements will be visible on Yahoo! Search results. However, the big question that has been doing rounds in the search marketing arena is that, where would Yahoo! place these advertisements and when will Yahoo! start displaying Google advertisements in its search results?
Date: 2008-07-02
PPC Behavioral Targeting
Last year I wrote extensively about major online players Google, Yahoo, Microsoft and AOL using Behavioral Targeting. Microsoft and Yahoo have been very open about it but Google has not admitted openly about engaging in Behavioral Targeting.
Date: 2008-06-10
Display Advertising Revenue is Down
Online advertising in general is fairing well in a slow economy. However, display advertising revenue, especially for bigger websites, is not doing as well. (Marketing Pilgrim runs display ads - Andy how are they doing - notice any downturn?).
Date: 2008-05-28
Social Media Continues to Compete with Traditional Media
As each day passes, we’re presented with new information that documents the decline of traditional media in favor of online counterparts and new media competitors. It seems that newspapers are among the hardest hit with circulation and print advertising down - forcing layoffs across the country.
Date: 2008-05-07
Advertising on The SocialMedia Network
Here's for an original name - SocialMedia Networks - which is a new ad network for - yes, social media sites. People spend a lot of time on social networks and they tend to be younger and quite Internet savvy. However, they are a fickle group who don't like overt marketing messages.
Date: 2008-04-21
Biggest Drop In Ad Revenue In 50 Years
More bad news news about the economy and the newspaper industry. This is a particularly disturbing headline, especially if you're in the newspaper industry. Plus, it's an industry I'm fond of. Yes, that's right - newspapers have had the worst drop in advertising revenue in more than 50 years.
Date: 2008-04-01
UK ISPs Take A Slice Of Internet Advertising Market
Not sure if this old news or not but interesting all the same if you haven't read about it yet. The NYTimes reported last month that 3 UK Internet providers (BT, Carphone Warehouse and Virginmedia) are teaming up to offer an advertising alternative to that offered by the big 3 search engines.
Date: 2008-03-12
There Will Always Be A Place For Custom Ad Campaigns
The IAB conference just occurred, and John Battelle of Federated Media made the following comments about Wenda Harris Millard's comments during her IAB speech: Wenda Harris Millard, the new Chair of the Board (on which I serve) just laid out a line I really loved:
Date: 2008-02-27
Are You Legally Obligated to Speak Well of Your Advertisers?
A few days ago radio personality (and I use that word loosely) Don Imus was sued by an advertiser for voicing their adverts on air, but also making disparaging comments about the company too. It was widely reported in traditional media - indeed, I bumped into it on USA Today's story - but I have seen almost no commentary about it here in the blogosphere.
Date: 2008-02-06
Baynote: Dynamic Positioning Strategy - Free Webinar!
Dr. Kosnik will use several real world examples, including Mattel's global strategy with its Barbie product line to illustrate Dynamic Positioning. He will also discuss how to diagnose your current position, why a segmentation strategy alone will fail, the need for and the difference between a macro and a micro positioning lens.
Date: 2008-01-24
Online Videos Ads Don't Sit Too Well with Most
Shocker—people don't want to see ads. As marketers, we hear people complain all the time about advertising. It comes as no surprise that BurstMedia's recent survey found that people don't like ads—but it's probably something we should think about.
Date: 2008-01-23
Clients Want More Advertising Methods Utilized
Ad executives are going to have to change the way they do business and include more progressive methods to reach customers. Marketers want more focus on other advertising like online video and social networking sites and less on traditional media alone.
Date: 2008-01-09
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