|
Contextual Ad Exploitation
As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals.
Date: 2007-12-26
PubCon: Craigslist Founder Opens Up For Keynote
By now, just about everybody's heard of Craigslist. The classified advertising industry most definitely has. Though now a household name, founder Craig Newmark reminded listeners to his keynote address at PubCon in Las Vegas that his web-phenom had the humblest of beginnings.
Date: 2007-12-04
Advertising
Works Our Nerves (In A Good Way)
At last, neuroscience is applying itself to understanding how that extremely artificial
endeavor - advertising - engages our basic biological instincts. Two pieces of science news will interest marketers.
Date: 2007-11-26
Facebook Is on the Right Track
Over the past 4 months, I have written many articles on what the advertising face of social networks should look like. While I would like to think they were reading my columns (unlikely), I am happy to see my vision of user / community targeting is where it seems Facebook is heading.
Date: 2007-11-12
Facebook Advertising
Much of the reporting of Microft’s acquisition of a piece of Facebook has questioned the ultimate value of the social network. (Microsoft’s investment puts the total value of Facebook at about $15 billion.)
Date: 2007-10-31
Google, The Anti-Advertising Advertising Company
Google's a bit of a mystery to many marketers; how does a company rise to the position Google is in within the advertising industry without doing much advertising themselves?
Date: 2007-10-17
Viral Advertising - How Will It Change The Web?
The web has long been rich in social and viral marketing elements. Email this to a friend, social bookmarking, blogging, etc. So many services have popped up that now there is a Social Media Firefox Extension and Andy Hagans is planning his fake review optimization service.
Date: 2007-10-03
Testing Local Online Advertising
Maybe it's because Google and others have demonstrated there's money to be made at the local level through self-serve, but it seems as if there are a lot of online opportunities that can work for local businesses.
Date: 2007-09-19
FTC To Host Meeting On Behavioral Targeting And Online Privacy
Federal Trade Commission is conducting a Town Hall meeting to discuss several topics on Behavioral Targeting and Online Privacy. This is your chance to participate in the panel and have your voice heard.
Date: 2007-09-05
Ad Campaigns And Quality Scores
An ad that suffers from a low quality score doesn’t do anyone much good, so speakers at SES San Jose 2007 addressed the matter in a session titled “Ads In A Quality Score World.”
Date: 2007-08-21
Bubble Popping Time For Online Ads
Ad revenue dropped for every major Internet player but Google in the second quarter of this year. Whispers of the last dot-com crash have begun to surface again.
Date: 2007-08-08
What Exactly Is An Ad Exchange Really?
An experience today made it blatantly clear to me that being in the ad exchange business I take it for granted that I know what actually is an ad exchange.
Date: 2007-07-25
You're Invited: Sales Technologies that Really Work and Make Money
Attend this informative panel discussion with moderator Skip Miller, CEO of M3 Learning, to understand how sales people are leveraging web technology to beat their quotas and the decisions that Sales VPs are making to get the job done!
Date: 2007-07-11
Affiliate Summit: Contextual Advertising Options
Pick something - a Web browser, toothpaste, whatever - that you’ve set against comparable products. Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway.
Date: 2007-07-09
Even Your Best Ad Copy Could Be Better
Consider your ad copy as it stands right now. If you didn't have any graphics at all in your ad copy, as it is written right now, without changing it at all, could you still sell your products and/or services?
Date: 2007-07-02
Battle Of The Advertising Superpowers
It's been a crazy couple of months. Not only did my employer agree to be acquired by Yahoo!, but our competitive landscape has changed dramatically with Google acquiring Doubleclick, Microsoft acquiring aQuantive, WPP acquiring 24/7 RealMedia and...
Date: 2007-06-20
Using Google History for Ads
This has not really been Google's day when it comes to people jumping all over them for things they have or have not done. Adding to the complex mix of everyone going off on the Privacy International report is an underreported report on Google Adsense that is being fed by Distilled.co.uk on how they have also changed Adwords/Adsense.
Date: 2007-06-13
Saleforce.com Gets AdWords Integration
Google and Saleforce.com have teamed up to integrate AdWords with Salesforce's customer relationship management (CRM) applications. Offering a hybrid called Salesforce Group Edition, the alliance is aimed at leveling the playing field for small and medium-sized businesses looking to compete online.
Date: 2007-06-06
Advertising Tactics That Just Don't Make Money
The advertising methods that I am about to talk about are a reflection of what I have tried on my blog from time to time. I would also like to point out that I don't like to drown my website with ads because I believe it completely takes away from the user experience.
Date: 2007-05-23
Reasons To Outsource Your PPC Campaign
The Internet has evolved quite a lot over the past few years. The Internet is no longer a mysterious place.
The Internet is now an established viable place to do business and with that all the problems of making your business stand out from the crowd online.
Date: 2007-05-09
Google Plus DoubleClick: Truthiness and Trustiness
The Google Acquisition of DoubleClick has Microsoft and AT&T screeching "Monopoly!" to the US Department of Justice (DOJ) Antitrust division.
Date: 2007-04-23
SES: The Ad Conversion Zone
Picture a technology beyond sight and sound. Your ad has been submitted to a black box of unspeakable power. It's left Creative...and entered...The Conversion Zone. But did it spend some time becoming a compelling ad first?
Date: 2007-04-12
Cost-Per-Action Done Right
To read most of the articles on Google’s expanded test of CPA-based content ads, you would think it was the greatest invention since the wheel. It could be great for certain advertisers, but only if they do it right.As it turns out, that’s not so easy.
Date: 2007-03-28
Listen Up, Google Needs Audio Ad Testers
Ever since Google picked up dMarc Broadcasting, industry observers have wondered if Google could make its AdWords service work for radio or podcasting.
Date: 2007-03-14
Spooked By Upstart, Google Spills The Beans
Google is set to allow advertisers to bid on where (which websites) their ads appear. The change appears to be in direct response to a New York upstart that's been siphoning a bit of the online ad business.
Date: 2007-02-28
Google To Spur Growth In Podcasting?
he proliferation of podcasting has been significantly slower than most analysts predicted when the medium burst onto the scene. Within the next two years, however, it is projected that the format will boom due to Google’s efforts in developing an advertising medium for the content platform.
Date: 2007-02-14
Beaconvertising And New Social Media Phones
This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing.
Date: 2007-01-31
Panama Geo-Targeting
Yesterday I posted a link to aimclear's blog about his frustrations with getting Yahoo geo targeting features to work for him. A thread had also been started at Search Engine Watch forum which apparently has been pulled, but thanks to Google cache, I was able to grab some of the info.
Date: 2007-01-17
Firefox Developer Criticizes Google
Firefox and Google have enjoyed a quaint partnership as of late. The search engine giant has helped sponsor the development of the increasingly popular web browser, and in return Firefox has embedded Google as the default search engine and start page in the application.
Date: 2007-01-03
|
