|
Interview With Yahoo's John Slade On Panama
There has been quite a bit of buzz on the paid search marketing front with the launch of the new Yahoo! Search Advertising platform aka "Panama".
Date: 2006-12-18
Google's Display Advertising Network
Here it comes.
Being in the display ad business, I've long suspected that Google will make a bigger push into display advertising. Yes, they've had display advertising in the Adsense program for a couple of years now, but the results have never been very good for publishers or advertisers from what I've heard, and Google has never pushed it.
Date: 2006-12-04
Don't Miss Your Last Chance to Win a Year of Free Advertising
Don't miss out on the final opportunity in 2006 to win a FREE 90 click per month search engine advertising package for one year from YELLOWPAGES.COMTM from BellSouth. TWO more winners will be drawn during the month of December in our Win Free Advertising Sweepstakes—and one of them could be you!
Date: 2006-12-04
Advertising.com Partners With Mitsui In Ad Deal
Advertising.com announced a deal yesterday that it will collaborate with Japanese company Mitsui & Co. Ltd. to serve the Japanese online advertising market. Under the moniker Advertising.com Japan, the duo will operate the leading online advertising site in Japan, which is the world's second largest market.
Date: 2006-11-21
PubCon: Contextual Advertising Optimization
Representatives from Yahoo and Google both presented their respective strategies
for contextual advertising as part of today's PubCon lineup. WebProNews was on
the scene, and here's a rundown of the session.
Date: 2006-11-15
Google To Test Newspaper Ads
There have been rumors of this occurring for a while now, and it finally looks like it’s coming to pass - soon Google will be offering another outlet for search marketers to display their ads in: print newspapers.
Date: 2006-11-08
Win a year of free advertising. Open immediately.
Don’t miss this opportunity to enter the Win Free Advertising Sweepstakes and to learn more about how to grow your business with the lead-generating results of The Real Yellow Pages® and YELLOWPAGES.COM from BellSouth.
Date: 2006-11-06
Wikipedia Ads, People Hating Ads And Calacanis
Just some thoughts from a post by Jason Calacanis about the good Wikipedia could do for the world if it donated ad revenue money, and then Fred Wilson's response pointing out in the comments of Jason's post that people hate ads, and Jason himself.
Date: 2006-11-01
Yahoo Needs An Ad Sales Boost
Two strategic investments and the accelerated release of the company's new advertising system, Project Panama, provided a backdrop to Yahoo CEO Terry Semel's assertion that a 37 percent drop in earnings is unacceptable to the company.
Date: 2006-10-18
Mobile Advergaming: "Advertising To Go"
When was the last time you saw somebody who wasn't carrying a cell phone? I know there are folks out there who don't have one. I just don't know them.
Date: 2006-10-05
Google Advertising: Winning Battles To Win The War
The formula for Google AdWords ad rank changed significantly in August, 2005. As I'm discovering, there are still many advertisers who simply aren't aware of this.
Date: 2006-09-27
Is There Any Money In Peer-to-Peer?
YouTube pays nearly $1 million per month in bandwidth fees, a 7 figure deterrent to some interested in the business. A digital movie seller may only break even, as per-download bandwidth scrapes away at profit margins. There is a growing camp, though, that believes peer-to-peer (p2p) technology can address these barriers.
Date: 2006-09-13
Advertiser Resources - Going Beyond Google
When we think about using paid search to market our products or services, our predominant focus is often the two major players - Google and Yahoo! (in that order).
Date: 2006-09-06
Salesforce.com Buys Into Google AdWords
The online CRM software company picked up a three-person software company whose expertise in tracking sales leads arriving from Google advertising will become part of the Salesforce software.
Date: 2006-08-23
SES
2006: Demographic Targeting
This session focused on demographic targeting. It has become a serious issue for
online advertisers who want to find higher quality customers online...
Date: 2006-08-07
Coke: Search Ads Drive Traffic
Paid search advertising has helped thousands of businesses reach consumers who may never know they exist; for giant international companies, search ads also work well at bringing customers to solutions they provide...
Date: 2006-07-26
TV Company Says TV Is Better Than Web
A media services company whose bread and butter is advertiser-supplied programming and media negotiation and billing has released a report poo-pooing the reach of Internet advertising and championing broadcast television as the medium of choice...
Date: 2006-07-12
Google Talking About Radio Advertisements
What do Google and Global Positioning Systems (GPS) have in common? Apparently a lot. It seems Google can pretty much track you wherever you go online...
Date: 2006-06-26
Explode Your Revenues By Fixing These Lead Conversion Mistakes
Generating leads is an important part of the marketing formula... but are you leaving money on the table because you aren't converting enough prospects & leads into clients?
Date: 2006-06-23
The W3 Awards -- Recognizing the Power of Web Creativity
The W³ Awards honors superior creativity on the web and recognizes the individuals behind award winning web sites, web advertising and web marketing programs. Simply put, the W³ Awards is the first major web competition accessible to the biggest agencies, the smallest firms, and everyone in between. Just by entering, you salute the work of your team.
Date: 2006-06-21
Your Advertising Does Not Have To Be Boring
Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones.
Date: 2006-06-14
Google AdSense Answers About Video
The new video advertisements that will begin to appear on Google's network of AdSense publishers will pay on a CPM basis for site-targeted video, which should be welcome news.
Date: 2006-05-30
TV's Future Is An Ad-Free, A-La-Carte Model
When HBO landed on the scene in the 1970s it unwittingly pioneered consumers to subscribe to premium TV programming over copper cable wires.
Date: 2006-05-16
Bucks With Advertising; A9 Switches To Windows Live
Here's a new way to make money: register names that are close, but are misspellings of popular sites. What's fueling this? The new advertising craze, the Washington Post is saying.
Date: 2006-05-03
Food Makers Chowing On Internet Ads
The packaged-goods world of products from macaroni and cheese to cereals to cake mixes and beyond has been dominated by powerful corporations with a lot to spend on advertising; they have begun to shift more of those dollars to online advertising in greater amounts.
Date: 2006-04-17
A Common Language For Online Advertisers
Coming from a background of more traditional media, I was used to everything being called the same thing.
Date: 2006-04-13
Google Print Ads A Failure
Lots of articles recently about how Google's print advertising program, where the Goog buys up ad space in magazines and parcels out portions of it to high bidders, didn't attract the interest Google was hoping for.
Date: 2006-03-29
Measuring Listeners And Podcast Advertising
As a podcaster, I could tell you exactly how many copies of each edition of For Immediate Release: The Hobson & Holtz Report are downloaded.
Date: 2006-03-15
The Great Click 'N' Fraud Swindle
A variety of scams, fraudsters, and software tools could contribute to as much as a billion dollars of fake click activity each year.
Date: 2006-03-01
Gmail Chat, Firefox AdBlock Incompatible
Apparently, users of the popular Firefox extension AdBlock, which stops advertisements from being displayed in the browser, does not play nice with the newly announced Gmail Chat feature.
Date: 2006-02-08
AdWords Suggests A Super Sunday For Ads
Though the vast majority of AdWords advertisers will not have commercials running during Super Bowl XL on Sunday, they can still learn a lesson about ad targeting for on- and off-line media. Only during the NFL Super Bowl do TV viewers look forward to the commercials as much as they do the game...
Date: 2006-02-06
Be Recognized - 10th Annual Webby Awards
For a decade, the Webby has been the most coveted and important award in the online world. With over 65 business, consumer and cultural categories, here's your opportunity to be recognized as the best of the web. Just by entering, you salute the work of your team. And the benefits of winning are priceless.
Date: 2006-01-24
Google Plays AdWords On The Radio
The search advertising company purchased dMarc Broadcasting, a digital solutions provider for the radio industry, for $102 million cash and potentially as much as $1.136 billion over the next three years.
Date: 2006-01-18
|
