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TV Likes Internet As Focus Group
Blogging about whether or not a star for a new TV show has all the screen presence
of a bowl of fruit could end up as part of a report to program executives. TVTracker.com
and two partners, Trendum and Initiative, have been touting their PropheSEE
tool to networks and advertisers as...
http://www.advertisingday.com/2005/1228.html
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12.28.05 |
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Fewer
Page Views Can Be A Good Thing?
Bloggers
have been delivered an excellent syndication opportunity through RSS (really simple
syndication). But for the blogger that has advertising on his site, the RSS capability
that is a blessing by extending the reach of the content, can be a curse too as
RSS readers allow subscribers to view content without visiting the site from which
it originated...
http://www.advertisingday.com/2005/1206.html
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12.06.05 |
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Dealing
With Contextual Advertising
The
rise of online advertising available from the search engines parallels their rise;
at SES Chicago, speakers from Yahoo, Google, and other firms discussed the world
of contextual and non-search ads.
http://www.advertisingday.com/2005/1205.html
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12.05.05 |
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Using
Tags To Advertise
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When
Advertising Searches You
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Microsoft
Goes From Ad Buyer To Seller
The
technology empire prepares to take on Yahoo and Google in the search advertising
market. With billions of dollars just waiting to be grabbed, Microsoft will unveil
its advertising platform today in France and Singapore. The New York Times notes
the MSN Search service had featured advertising sold by Yahoo's Overture unit.
http://www.advertisingday.com/2005/0926.html
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09.26.05 |
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Over
112 Billion Ads Seen In August
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Geico
Threatens Sites Over Search Engine Ads
Fresh
from a settlement with Google over a lawsuit on usage of its name in AdWords searches,
Geico has turned its attention to the competition. Berkshire Hathaway's Geico
auto insurance unit has begun dispensing warning letters to other insurers who
purchased...
http://www.advertisingday.com/2005/0913.html
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09.13.05 |
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TV
Is So Last Year
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Top
Online Broadcast Media Destinations
The
Center for Media Research published a brief on Friday detailing the metrics for
online broadcast media advertising, audience and ads. The information covers what
sites are being visited, who's going on there, who the top advertisers are, the
ad sizes and the ad formats. Also notice that MSN, AOL and Yahoo are all in the
list.
http://www.advertisingday.com/2005/0902.html
|
09.02.05 |
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Google's
Flipping Through The Classifieds
It looks like Google's getting into the want-ads business adding to their already
lucrative online advertising line. Google pays for just about everything through
advertising so it stands to reason they'd look for ways to expand.
http://www.advertisingday.com/2005/0831.html
|
08.31.05 |
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Geez,
The Search Guys Really Don't Talk To The Ad Guys, Do They?
Anyone
in the SEO game is by now reading Matt Cutts' blog, and well they should. The
"real insider Googleplex scoop" is so often what emanates from Matt - and for
those of us who don't get to "that part" of the conferences, it's really illuminating
reading.
http://www.advertisingday.com/2005/0830.html
|
08.30.05 |
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Ad-Supported
Wikis Should Require Marketers To Participate
Up
until now, wikis have served as collaborative read-write web sites that either
individuals or businesses can contribute to. That all changed today. MediaPost
reports that IDG has launched an an ad-supported wiki that enables gamers to offer
advice and strategy on a variety of pursuits.
http://www.advertisingday.com/2005/0829.html
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08.29.05 |
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Advertisers
Ready For Google Talk Ads
The
AdSense and AdWords programs will have even greater interest once Google starts
placing ads in its Talk client. Ads already feature prominently in instant messaging
clients from AOL, MSN, and Yahoo. A MediaPost article says Google won't want for
lack of advertisers...
http://www.advertisingday.com/2005/0825.html
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08.25.05 |
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East,
West, It's In The Details
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Ask
Jeeves Ads Appearing In SERPs
In
one of the more surprising moves of 2005 (so far), Ask Jeeves announced they would
be launching an Ask-owned advertising service, while slowly moving away from their
previous ad partner, Google's AdWords service.
http://www.advertisingday.com/2005/0822.html
|
08.22.05 |
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Monkeying
Around With Clicks
Committing
click fraud offers a sure-fire way to get booted out of an online advertising
program. Here's a site that helps you get started. The tongue-firmly-planted-in-banana
ClickMonkeys web site...
http://www.advertisingday.com/2005/0819.html
|
08.19.05 |
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Google
- Now With 50 Percent More Sponsored Links
The
line to sue Google begins on Wall Street and, like Google stock, has been growing
exponentially since the company went public. The latest pair of Jack Horners trying
to get their thumbs in the Google pie are Miami-based Updated.com and Minnesota-based
CLRB Hanson Industries, both filing in California courts last week amid allegations
of advertising misconduct.
http://www.advertisingday.com/2005/0818.html
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08.18.05 |
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Yahoo
Takes A Village
Women's interest site iVillage.com will switch from Google's AdSense to Yahoo's
Content Match service in September. A two-year partnership between Google and
iVillage will come to an end, according to an AdWeek report.
http://www.advertisingday.com/2005/0817.html
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08.17.05 |
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Has
Yahoo Publishing Network Led To Higher Adsense Click Values?
Jason
has a theory that click values in Adsense have increased since the introduction
of the Yahoo Publishing Network and writes... ‘Just got that comment from a Adsense
publisher. I can tell you we did see an up tick the last two days.
http://www.advertisingday.com/2005/0812.html
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08.12.05 |
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"Estimate
Traffic" Feature Unreliable
It
seems to me that for a company as large, successful, and experienced as Google,
having a reliable estimation tool for their AdWords program wouldn't be so difficult.
http://www.advertisingday.com/2005/0811.html
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08.11.05 |
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This
Week On “Google Law”
The
line to sue Google begins on Wall Street and, like Google stock, has been growing
exponentially since the company went public. The latest pair of Jack Horners trying
to get their thumbs in the Google pie are Miami-based Updated.com and Minnesota-based
CLRB Hanson Industries, both filing in California courts last week amid allegations
of advertising misconduct.
http://www.advertisingday.com/2005/0810.html
|
08.10.05 |
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This
Week On “Google Law”
The
line to sue Google begins on Wall Street and, like Google stock, has been growing
exponentially since the company went public. The latest pair of Jack Horners trying
to get their thumbs in the Google pie are Miami-based Updated.com and Minnesota-based
CLRB Hanson Industries, both filing in California courts last week amid allegations
of advertising misconduct.
http://www.advertisingday.com/2005/0809.html
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08.09.05 |
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Business
Web Advertising Landing Page Template
If
you're running an online advertising campaign such as Google Adwords or Overture
(Yahoo! Search Advertising), you should make sure your visitor lands on a page
that follows through on what the advertisement promised.
http://www.advertisingday.com/2005/0803.html
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08.03.05 |
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How
To Develop Your Unique Selling Proposition Using Timing And Color
Every
item you advertise, every word and illustration you use becomes a part of your
company's image. Your ability to develop a USP (unique selling proposition) depends
on your knowing what you want your image to be and then doing those things and
only those things that reinforce that image.
http://www.advertisingday.com/2005/0706.html
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07.06.05 |
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New
Yorkers Spending More Time With The Tube
Nielsen
Media Research results seem to indicate that maybe the Big Apple hasn't entirely
thrown over television for the Internet yet. More people are watching more TV
in the nation's number one media center, according to Nielsen.
http://www.advertisingday.com/2005/0615.html
|
06.15.05 |
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What
Great Online Advertising Really Is!
Many
business people have a distorted view about the distinction between sales & marketing.
The common view looks something like this. "Market by advertising to get your
name out there, so that people will be familiar with you. When they need what
we're selling, they'll know who to call".
http://www.advertisingday.com/2005/0518.html
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05.18.05 |
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The
Search Advertising Story And The Quest For Balance
Lisa
Baertlein of AP weighs in with another story about the growing interest in paid
search ads. The piece seems balanced and accurate. The piece seems balanced and
accurate. Not so for all recent coverage of paid search, some of which has focused
nearly exclusively on click fraud.
http://www.advertisingday.com/2005/0420.html
|
04.20.05 |
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SPIN,
Relevant To Both Salesmanship & Advertising!
Plenty,
once you understand the basics of direct response marketing. Remember, the Internet
is the ultimate direct response vehicle. Using a website, or email as an advertising
medium gives you two very important elements that are critical for direct response
success.
http://www.advertisingday.com/2005/0316.html
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03.16.05 |
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Why
Advertising On Blogs Is A Good Idea...
Move
over ezine advertising..and make room for the new tool in town - Blog Advertising!
Haven't heard of blogs? Then you need to get yourself in gear and inform yourself
on the next big craze. Blog advertising is a very cheap and very effective way
to reach your target audiences. Read my article today to find out why and more...
http://www.advertisingday.com/2005/0218.html
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02.18.05 |
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Google
No Longer Top Brand
After
two years in the top spot, Google is now second in the annual Brandchannel.com
reader survey. A total of 1,984 brandchannel readers from 75 countries voted online
between November and December 2004.
http://www.advertisingday.com/2005/0131.html
|
01.31.05 |
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Advertising:
Coming Soon To A Blog/RSS Feed Near You
Advertising
has always been part of our society. Online it's no different, and the number
of ad options seems to increase daily. The latest target of advertisers is Blogs/RSS.
http://www.advertisingday.com/2005/0117.html
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01.17.05 |
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