Facebook Announces Updates to its Atlas Platform
Facebook announced some updates to its Atlas platform including video ad serving capabilities and new measurement tools, which the company says enable marketers to measure value both online and offline.
Twitter Announces New Video Ad Offering – First View
Twitter announced a new video ad offering called First View. This enables marketers to reach Twitter audiences as soon as they open the service.
Why Facebook Advertising Is Great For Every Industry
Facebook advertising is very hot right now and that’s because if used correctly it is one of the most effective small business lead generation channels going.