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Social Media Continues to Compete with Traditional Media
As each day passes, we’re presented with new information that documents the decline of traditional media in favor of online counterparts and new media competitors. It seems that newspapers are among the hardest hit with circulation and print advertising down - forcing layoffs across the country.
Date: 2008-05-07
Advertising on The SocialMedia Network
Here's for an original name - SocialMedia Networks - which is a new ad network for - yes, social media sites. People spend a lot of time on social networks and they tend to be younger and quite Internet savvy. However, they are a fickle group who don't like overt marketing messages.
Date: 2008-04-21
Biggest Drop In Ad Revenue In 50 Years
More bad news news about the economy and the newspaper industry. This is a particularly disturbing headline, especially if you're in the newspaper industry. Plus, it's an industry I'm fond of. Yes, that's right - newspapers have had the worst drop in advertising revenue in more than 50 years.
Date: 2008-04-01
UK ISPs Take A Slice Of Internet Advertising Market
Not sure if this old news or not but interesting all the same if you haven't read about it yet. The NYTimes reported last month that 3 UK Internet providers (BT, Carphone Warehouse and Virginmedia) are teaming up to offer an advertising alternative to that offered by the big 3 search engines.
Date: 2008-03-12
There Will Always Be A Place For Custom Ad Campaigns
The IAB conference just occurred, and John Battelle of Federated Media made the following comments about Wenda Harris Millard's comments during her IAB speech: Wenda Harris Millard, the new Chair of the Board (on which I serve) just laid out a line I really loved:
Date: 2008-02-27
Are You Legally Obligated to Speak Well of Your Advertisers?
A few days ago radio personality (and I use that word loosely) Don Imus was sued by an advertiser for voicing their adverts on air, but also making disparaging comments about the company too. It was widely reported in traditional media - indeed, I bumped into it on USA Today's story - but I have seen almost no commentary about it here in the blogosphere.
Date: 2008-02-06
Baynote: Dynamic Positioning Strategy - Free Webinar!
Dr. Kosnik will use several real world examples, including Mattel's global strategy with its Barbie product line to illustrate Dynamic Positioning. He will also discuss how to diagnose your current position, why a segmentation strategy alone will fail, the need for and the difference between a macro and a micro positioning lens.
Date: 2008-01-24
Online Videos Ads Don't Sit Too Well with Most
Shocker—people don't want to see ads. As marketers, we hear people complain all the time about advertising. It comes as no surprise that BurstMedia's recent survey found that people don't like ads—but it's probably something we should think about.
Date: 2008-01-23
Clients Want More Advertising Methods Utilized
Ad executives are going to have to change the way they do business and include more progressive methods to reach customers. Marketers want more focus on other advertising like online video and social networking sites and less on traditional media alone.
Date: 2008-01-09
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