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[2006-10-30] Banner Ad Success and Contextual Improvement
Seth Godin gives us an anecdote from Usama Fayyad of Yahoo about a study that showed that contextual text ads saw a 249% increase click-through rate increase after a corresponding banner campaign was run.
[2006-10-05] Mobile Advergaming: "Advertising To Go"
When was the last time you saw somebody who wasn't carrying a cell phone? I know there are folks out there who don't have one. I just don't know them.
[2006-10-04] Video Advertising Ticks Off the Audience?
This is why I appreciate the sponsorship of my ScobleShow that Seagate paid for. They aren't asking me to run stupid video advertising, like the Wall Street Journal talks about today, that pisses off my audience.
[2006-10-03] Is Confidence in Paid Search Slipping?
Click fraud, a term that describes when a paid search ad is clicked on by someone other than an interested consumer (e.g., a third-party who profits from the click because they get a percentage of the ad revenue), is the 1000 lb gorilla in the jungle that is paid search. How's that for a metaphor?
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