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[2006-09-26] Google Advertising: Winning Battles to Win the War
The formula for Google AdWords ad rank changed significantly in August, 2005. As I'm discovering, there are still many advertisers who simply aren't aware of this.
[2006-09-13] Is There Any Money In Peer-to-Peer?
YouTube pays nearly $1 million per month in bandwidth fees, a 7 figure deterrent to some interested in the business. A digital movie seller may only break even, as per-download bandwidth scrapes away at profit margins. There is a growing camp, though, that believes peer-to-peer (p2p) technology can address these barriers.
[2006-09-11] Google TV Ad Partner: Guess Who?
New domains registered by Google may indicate the company is a step closer to offering its AdWords clients the opportunity to place advertisements on television programs. We're going to suggest the first network that will try them on its channel.
[2006-09-07] ESPN Punts Yahoo, Pings AdSonar Instead
The ESPN website will stop using Yahoo for its text ads, choosing instead to go with Quigo and its AdSonar product to deliver those advertisements instead.
[2006-09-06] Google Dials AdWords Onto Mobiles
The Japanese testing of AdWords on mobiles proved successful enough that Google has quietly debuted the service in the US. Do a mobile search using Google and something completely unexpected may appear.
[2006-09-05] E-Branding The Red Light District
The overall accuracy of Alexa rankings aside, the traffic tool can be a nice predictor of what is to come, or at least what is popular among the Webmaster guilds. One of the newest additions to Alexa's Top 300 reinforces a notion that is as unpopular as it is undeniable: the Internet is for porn.
[2006-09-01] Advertiser Resources - Going Beyond Google
When we think about using paid search to market our products or services, our predominant focus is often the two major players - Google and Yahoo! (in that order).
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