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[2006-05-31] Internet Ad Revenue Near $4B For Quarter
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that online ad revenue reached $3.864 billion for the first quarter of 2006.
[2006-05-31] Google Settlement Brings Unhappiness
A $90 million settlement of claims brought in a class-action click fraud lawsuit against Google has been approved by the courts, but a number of people have filed complaints with the bench about the settlement's terms.
[2006-05-23] Google Selling Video Ads On The Web
The click-to-play video advertisements go on sale beginning today, and will be available to advertisers in the US, Canada, and Japan at launch. Visitors to sites in Google's network of AdWords publishers will have complete control over the video ad experience...
[2006-05-15] TV's Future is an Ad-Free, A-La-Carte Model
When HBO landed on the scene in the 1970s it unwittingly pioneered consumers to subscribe to premium TV programming over copper cable wires.
[2006-05-12] Microsoft Targeting Google, Maybe
Frequent media stories that aim at pushing Microsoft and Google into an all-out battle royale don't really hit the mark according to Microsoft's CEO.
[2006-05-12] Sprite’s LOST Ad Leaves Bad Taste in Mouth
Sprite decided to "get weird" ( reg. req.) to stand out from other, more bombastic, colas.
[2006-05-12] Gannett Discovers Local Search
The newspaper publisher picked up Planet Discover, a local search and integrated advertising technology company, for its publication websites.
[2006-05-09] Online Advertising Grows-up
Elinor Mills looks at how online advertising has grown-up over the past few years.
[2006-05-08] Paying Attention to Internet Advertising Opportunities
Since I graduated from college in 1999, each of the four companies I've worked for has been an online business.
[2006-05-04] Microsoft adCenter Debuts In The US
All of Microsoft's online properties will carry paid search traffic delivered by adCenter, which has been in testing in France and Singapore, and is now setting its sights directly on the United States.
[2006-05-04] Why Microsoft Changed MSN adCenter's Name
Microsoft CEO, Steve Ballmer, will today announce the official launch of adCenter.
[2006-05-03] Blog and Podcast Advertising Continues Growth
PQ Media has released a study looking at the growth of advertising using blogs, podcasts and RSS.
[2006-05-03] It's an Ad World
Napster is back in full effect, kind of. A recent article in USA Today discussed its new ad supported model. Now visitors can come to Napster and listen to music absolutely free.
[2006-05-03] Lunch with the Food Advertisers
MSN and Windows Live are hosting a big strategic account conference. Remember the Google Zeitgeist event I spoke at last fall? This is the same thing, but bigger.
[2006-05-01] Google To Show Ads Where You Want Them
The Inside AdWords blog says that they are implementing a change in AdWords, where they try to determine for particular queries how much users want to see ads.
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