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[2006-04-30] Bucks with advertising; A9 switches to Windows Live
Here's a new way to make money: register names that are close, but are misspellings of popular sites.
[2006-04-28] Can Yahoo and MSN Catch Google AdWords?
BusinessWeek looks at the new efforts by Yahoo and MSN to try and take market share away from Google's paid search business.
[2006-04-26] Google / GuGe Flash Ad: Wimpy?
For your perusal this morning: Google's China ad, a short Flash movie introducing the GuGe brand name.
[2006-04-21] eBay Seeking A Google Protector
Either Microsoft or Yahoo could emerge as a partner to the online auction site in facing down the potent threat posed by Google. The stunning financial numbers released yesterday by Google probably exacerbated the distress felt in eBay's C-level offices.
[2006-04-21] Two New Google AdSense Ad Formats
Google has added two new ad sizes for AdSense: the Square (250×250) and Large Rectangle (336×280).
[2006-04-20] No Goodmail For Gmail
Leaving AOL further out on a limb holding its Goodmail playbook, Google said it will not be instituting a payment system to ensure email delivery to Gmail users. The power of email filtering, said the company, should rest in the hands of its users.
[2006-04-19] We Told You Click Fraud Wasn't That Bad
I've never believed click fraud was running in the +30% range and now Elinor Mills has details of a new report that suggests it's actually less than 14%.
[2006-04-18] TV Execs: Online Vid Numbers Insignificant
This morning I attended a panel hosted by AdAge called The Upfront Conversation.
[2006-04-17] Blogs Leap To 35.3 Million Online
Technorati's David Sifry released his latest State of the Blogosphere assessment, and found that his blog search engine now tracks over 35 million blogs. That's a lot of baby pictures and political rants being posted online.
[2006-04-16] The Numbered Days of Traditional Ad Creation
Firefox Flicks, the grassroots marketing campaign designed to increase awareness of the Firefox browser, ended on Friday.
[2006-04-14] Advertisers Spending More On Alt.Media
Blog ads, podcast ads, RSS ads, oh my, it could be a $50 million dollar market by the time 2006 comes to an end, well over the $20.4 million spent for advertising on those syndication methods in 2005.
[2006-04-13] Advertising Auctions: An Unstoppable Force?
Welcome to the brave new world of convergence, one in which the Web more closely resembles TV, and new forms of TV advertising rely on methods and technologies which proved their worth on the Web.
[2006-04-12] A Common Language for Online Advertisers
Coming from a background of more traditional media, I was used to everything being called the same thing.
[2006-04-10] The Answer to Click Fraud?
CNET explains how the recent $90 million click fraud settlement by Google does not mean we won't see future law suits.
[2006-04-07] Yahoo Tests Similar Ad Model to Google
Forbes is reporting that Yahoo has released a test version of its new paid search mode, codenamed "Project Panama", which includes a "relevance" component similar to Google's.
[2006-04-07] Maxim 'Advertises' In Google Earth
Maxim Magazine, in order to celebrate their 100th issue, decided to build a gigantic version of their magazine cover, large enough to be seen by satelites, including those used by Google Earth.
[2006-04-06] Hey AdWords Clients! No Popups!
No matter what justification an advertiser can bring to the discussion, no matter if he or she can debate the issue like Henry Clay, you cannot have any sort of popup ads on AdWords landing pages.
[2006-04-05] Google Related Links With Ads
This didn't take too long: As Google Blogoscoped shows, one blogger has already figured out how to combine Google Related Links with advertising, simply by putting the Links box on top of an AdSense ad.
[2006-04-04] GM User Created Ad Contest Backfires
Giving the public the opportunity to create Chevy Tahoe video advertisements led to the creation of numerous anti-SUV commercials instead.
[2006-04-04] Trust Eric, He Can Stop Click Fraud
Despite a recent $90 million settlement in a click fraud case, Google CEO Eric Schmidt claims his company sees fake clicks before the advertisers do.
[2006-04-04] Advertisers Embrace Consumer-Generated Videos
How do you create TV ads targeted to cynical 18- to 34-year-olds who have tuned out normal commercials?
[2006-04-04] Your Ad Could be Shown Alongside Risque Content
Despite most companies' efforts to ensure their ads are not run alongside inappropriate content, the WSJ reports many advertisers are seeing their ads appearing in unexpected places.
[2006-04-04] A Roundup Of The Tahoe / Apprentice Ad Flap
The writing has been fast-and-furious over the weekend, with opinions flying on whether Chevy royally screwed the pooch with their current ad campaign for the Chevy Tahoe, a tie-in (somehow) with the TV show The Apprentice.
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