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[2006-03-31] Google Plays Mythbusters With AdSense
Site publishers with questions about how CPC and CPM advertising work will benefit from Google's clarifications on the two ad formats.
[2006-03-31] Google Local Business Ads Launched
We had a few details ealier this week of Google plans to allow images and logos inside pop-up balloons on Google Local.
[2006-03-31] New Google AdSense Sizes
Word has emerged that Google is introducing two new AdWords sizes, one a 2560×1920 full-size unit, and one a 1×1 pixel unit.
[2006-03-30] Animals in Pants - Ask Ad Spots
Ask.Com is advertising. It recently released two commercials intended for US audiences, both of which use monkeys to express ideas an older English butler could not.
[2006-03-28] Verizon, Google Ink Lucrative Ad Deal
Under the arrangement, sales representatives from Verizon will be able to offer potential advertisers not only print ads, but AdWords campaigns too.
[2006-03-27] Ask TV Commercials Hit the Spot
I didn't much care for the TV commercials Ask ran last year - remember the "don't ask William Hong, Ask Jeeves", yuk - but the new commercials are brilliant.
[2006-03-27] Truth in Advertising?
This looked interesting (in a "hmm, reminds me of the million dollar home page idea" sort of way) - an advertising site that includes only blogs.
[2006-03-27] Google Print Ads A Failure
Lots of articles recently about how Google's print advertising program, where the Goog buys up ad space in magazines and parcels out portions of it to high bidders, didn't attract the interest Google was hoping for.
[2006-03-27] AdSense Blacklist: Blacklisted From AdSense
So, last week, I wrote a neat site, AdSense Blacklist.com, which helped you figure out which illegitimate sites you should be blocking from displaying in your AdSense ads.
[2006-03-26] 60 Minutes Previews Deal With Yahoo
60 Minutes announced a preview of its new arrangement with Yahoo at the end of their Sunday broadcast.
[2006-03-24] CoffeeCup Drinks Print Ads On Google's Tab
The search advertising company's attempt at auctioning off space in a number of magazines largely failed to deliver significant returns to Google.
[2006-03-24] Google Wants Patent for Wi-Fi Hotspot Ads
ClickZ has uncovered details of a new patent filing by Google that describes targeted web ads for users of Wi-Fi hotspots.
[2006-03-24] Google Local, Meet Google Ads
The beta test of placing CPC ads on Google Local maps based on a business search has started showing up online for some users.
[2006-03-24] Ad Council Blogs
The Ad Council, the noprofit behind such memorable public service campaigns like Smokey the Bear, have started a blog called Adlibbing.
[2006-03-23] 60 Minutes To Yahoo Media
The venerable CBS news show celebrated Mike Wallace's departure by inking a deal to place expanded content from "60 Minutes" on Yahoo after the broadcast.
[2006-03-23] Google Local Gets Ads
I'm not certain if this is new or not, but Shimon Sandler says that Google Local now has sponsored placements.
[2006-03-22] Claria Ditching Adware When AdCenter Debuts
News of Claria's move could build on reports of a Microsoft trademark application for a name similar to that of a technology owned by Claria may mean the Microsoft/Claria takeover talks could be taking place in the background.
[2006-03-22] Advertisers Say TV Ads on Life Support
ClickZ says that a survey of major advertisers conducted by the ANA and Forrester TV is an increasingly wobbly target for ad spending.
[2006-03-20] Yahoo! Your Town In The News
The newest beta from Yahoo News allows its multitude of users to select their cities and see a module of local headlines appear on the main Yahoo News page.
[2006-03-15] Microsoft Testing Live Display Ads
With a goal of building the web's largest advertising network, Microsoft initiated testing with 20 global marketers to display their ads across Office Live, Windows Live, and MSN Spaces.
[2006-03-15] AOL In2TV Begins Its Broadcast Day
Warner Bros and AOL officially opened up In2TV, and have a variety of classic programming available to their online viewers.
[2006-03-15] Free AdWords For Non-Profits
According to Chris Gilmer, Google.org has given out $33 million in free advertising to non-profit 501(c)(3) organizations, like the American Heart Association, the Best Friends Animal Society, Destination Cure, Helen Keller International, Live8, Make a Child Smile, the Rape, Abuse & Incest National Network and The Fresh Air Fund.
[2006-03-15] What’s Your AdSense Story?
Google is asking publishers to tell their Google AdSense stories, sharing how AdSense impacts your business, how the money makes your life easier, or just offer feedback on the product.
[2006-03-15] Chevy Open Sources Its Ad
Adrants reports that Chevy has teamed with The Apprentice to launch a consumer-generated advertising contest for the 2007 Chevy Tahoe.
[2006-03-15] NY Politicians Bought With AdWords
To better get the message out about the performance of members of the New York State Legislature, a political policy institute purchased ads through Google AdWords to publicize the grades the institute feels those politicians merit.
[2006-03-14] Changes At Yahoo Publishing Network
Options for adding content from Yahoo as well as contextual advertising for site publishers in its network recently became available to Yahoo Publisher Network users; and they are expanding the beta service to more publishers.
[2006-03-14] Craiglist's New Clothes
While Knight Ridder received a financial makeover with its acquisition by McClatchy, the site blamed frequently for the demise of classified ad revenue took on a new look at the SXSW conference.
[2006-03-14] Rocketboom Debuts its Ad
Funny, isn't it, that the blogosphere was abuzz when Rocketboom auctioned an ad, but barely a whisper was heard yesterday when the ad debuted at the end of the normal Monday segment.
[2006-03-14] CNET Rolls RSS Banner Ads
CNET is now running banner ads inside RSS feeds, Adweek reports. E! Entertainment television is the first advertiser.
[2006-03-11] Measuring listeners and podcast advertising
As a podcaster, I could tell you exactly how many copies of each edition of For Immediate Release: The Hobson & Holtz Report are downloaded.
[2006-03-09] AdWords Demographics One-Ups AdCenter
Google recently made demographic targeting for AdWords campaigns available for its marketers, who can use the feature to narrow the types of sites that display its advertising.
[2006-03-09] AdWords Addresses Click Fraud Questions
Google's Shuman Ghosemajumder, Business Product Manager for Trust & Safety, provided answers for some common questions about click fraud after Google disclosed it was nearing a settlement in a lawsuit filed against it over the problem.
[2006-03-09] Demographic Targeting with Google AdWords
On the heels of MSN AdCenter's demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t Andy
[2006-03-09] Local Search Ads: $1 Billion In 2006
The paltry $420 million spent in 2005 on local search advertising was the calm before the nine-digit storm begins this year.
[2006-03-08] Online Advertising Used by 80 Percent of Advertisers
The Center for Media Reseach looks at a new study from Outsell.
[2006-03-08] Oodle Embeds With Lycos, Backpage
The two charter members of Oodle's Partner Network will use APIs to connect to Oodle's index of classified advertising and display those search engine results.
[2006-03-08] Google Click Fraud Settlement: $90 Million
A class-action lawsuit filed by Lane's Gifts and Collectibles in Arkansas against Google could end soon if the presiding judge approves a proposed settlement.
[2006-03-08] Goofus & Gallant: Content vs. Context
Our latest installment of Goofus & Gallant tries to answer the question: "is it the medium or the message?"
[2006-03-06] MSN adCenter Open Enrollment
Precise demographic targeting is the wave of the future, and adCenter has delivered an advanced platform that's poised to deliver enormous value to search marketers.
[2006-03-02] Get Into MSN AdCenter
So, are you an advertiser and have been looking to check out MSN AdCenter?
[2006-03-01] Papers Need Eyeballs To Survive
For every print subscriber who decides to cancel a subscription and get news from the Internet, newspapers will need from 20 to 100 online readers to replace that subscription.
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