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[2006-02-28] The Great Click 'N' Fraud Swindle
A variety of scams, fraudsters, and software tools could contribute to as much as a billion dollars of fake click activity each year.
[2006-02-28] Live Expo Nudges Craigslist, Papers
A public beta test of Microsoft's social listing service, Expo Live, debuted online today to stake out the company's claim on the classifieds market.
[2006-02-27] Google Runs Superficial Video Ads
From contextual text advertising to image banners to rich media advertising, Google has now extended what it can do with its AdSense network.
[2006-02-27] SES NY: Contextual Advertising
I also sat in the Contextual Advertising session. While I was too busy getting caught up on things to blog the session, I will say this: It is quite clear that there is a lot of dissatisfaction with contextual tools, especially with AdSense.
[2006-02-27] SES NY: Rich Media and Video Ads
This next session was both about how companies can use rich media on the internet to gain popularity, and about video advertising on the web.
[2006-02-24] Yahoo Ending Competitor Trademark Bids
As of March 1st, Yahoo Search Marketing will change its policy regarding bids for trademarks by competitive advertisers.
[2006-02-23] Yahoo Bans Bidding on Competitor Trademarks
SEW reports that Yahoo is changing its editorial guidelines regarding the use of keywords containing trademarks.
[2006-02-22] MSN AdCenter: Preview Today, Flat Tomorrow
If you are curious about how ads from the forthcoming adCenter service will look after it replaces Overture this summer, a testing site lets visitors glimpse the future according to adCenter. What it doesn't show: the prospect of a leveled-off online ad marketplace.
[2006-02-21] Retailers Face Challenge Of Keyword Costs
As more and more marketers enter the paid search market, competition for desired keywords has driven up the prices.
[2006-02-21] Click-To-Call May Ring Up $3.7 Billion
By 2010, the click-to-call ad market could be worth substantial money to the search advertising industry.
[2006-02-21] Forecast Predicts Huge Growth for Internet Ads
ClickZ summarizes yet another study on the predicted growth of digital advertising and online marketing.
[2006-02-21] Google's Second Big Print Buying Test
Google has some obstacles to overcome before it can convince more than a handful of Adwords advertisers that print is a medium worth investing in, even if pages are purchased at a steep discount.
[2006-02-20] Incentive To Grab For Google's Share
Speculation abounds about the future of search and the dominance of Google, as rivals Microsoft and Yahoo ramp up their search engines and consider incentives for people to use their search.
[2006-02-20] Haunted By A Super Bowl Ad
Yes, I admit it. I watch the Super Bowl for the ads.
[2006-02-20] AdCenter Could Have Demographic Edge
Unlike Yahoo or Google, MSN provides a variety of demographic data for its marketers to utilize when creating and modifying campaigns.
[2006-02-17] Google Bites – Print Ads, Base, And AdWords
A quick summary of the latest and greatest in news from Google, which seems to be having issues selling print advertising, filling up Google Base, and fixing AdWords API version 3.
[2006-02-17] Google Extends Print Ads Program
Google's Inside AdWords blog says that Google has extended the deadline for submitting ads for its print advertising program four days to February 24.
[2006-02-16] Advertisers Continue to Adopt Online Marketing Strategies
An annual survey conducted by IT Analytics firm Outsell Inc. concludes that just over 80% of advertisers are using some form of Internet Marketing with a definite emphasis on search marketing.
[2006-02-16] More Ad Spend Going Online
ClickZ has details of a new study that suggests the continued shift of ad dollars to online marketing.
[2006-02-15] MSN Developing ContentAds
Jensense has discovered that Microsoft is working on a contextual ads platform for content, dubbed ContentAds, and that it will be discussed, if not outright announced, at Mix ‘06 in March.
[2006-02-14] Google Click-To-Call Sightings
Another instance of the green phone icon appearing for some AdWords listings in Google search results has been reported online.
[2006-02-13] Google Click to Call
Hey, this is interesting. Google is testing some pay per call ads with a program called Click to Call.
[2006-02-10] NBC Promoting Olympics In Google SERPs
A query on Google for "NBC Olympics" returns a video link to a two-minute advertisement for the upcoming Winter Olympics in Torino, and an unobvious change to Google's Sponsored Links boxes on top of search results.
[2006-02-10] Google AdSense Hints
Search Engine Journal, Search Engine Roundtable and Webmasterworld are discussing Google AdSense hints.
[2006-02-09] Google Auctioning Print Ads
The search advertising company has expanded its magazine ad test to a broader number of magazines in three of its vertical markets. Google's test of magazine ads began last summer, and involved two computer-oriented publications.
[2006-02-09] Big Problem with Google Adwords in Print
ClickZ has details of Google's efforts to bring an AdWords-style process to print ads.
[2006-02-09] Bringing Standards to Online Classifieds
The team at classified search engine Oodle have just proposed a new microformat for classified ads.
[2006-02-09] How Important Is Ad Placement? Its Everything
Devin Reams did some fancy math-o-matics and found that Google actually runs a higher percentage of ads on search results than MySpace does on its home page.
[2006-02-09] Google Promotes AdRank
Site publishers who have wondered why certain ads appear where they do in their AdSense blocks can learn about that in Google's latest AdSense blog post.
[2006-02-09] Edgeio Brings Tagging to Classified Ads
Rob Hof succinctly describes a new service priming for launch called Edgeio.
[2006-02-08] Google Unveils Print Ad Program
Google has opened up its AdWords print ad program to all AdWords publishers, beginning the first auction of adspace in 28 magazines.
[2006-02-07] Google Challenged Again On Keyword Buys
The payday loans provider Check N' Go has objected to Google's practice of selling its trademark to competitors and filed suit against the search advertising company to stop the practice.
[2006-02-07] Former AltaVista Exec to Launch Ad Network
BusinessWeek reports Jim Barnett - former exec at Altavista and Overture - is planning to launch a next generation advertising network called Turn.
[2006-02-07] Gmail Chat, Firefox AdBlock Incompatible
Apparently, users of the popular Firefox extension AdBlock, which stops advertisements from being displayed in the browser, does not play nice with the newly announced Gmail Chat feature.
[2006-02-07] Super Bowl Ads Rated and Viral
Some interesting post Super Bowl activity this week:
[2006-02-06] Search Engines Flag Down Super Ads
While many people will argue over the replay of Ben Roethlisberger's "touchdown" run, many more will want to replay the Super Bowl advertisements, and can choose from video on AOL, Yahoo or Google.
[2006-02-06] Google AdWords In Odd Places
Tecniblog has some funny Photoshops of Google AdWords in odd places, like on bathing suit bottoms.
[2006-02-03] AdWords Suggests A Super Sunday For Ads
Though the vast majority of AdWords advertisers will not have commercials running during Super Bowl XL on Sunday, they can still learn a lesson about ad targeting for on- and off-line media.
[2006-02-03] Who's Bob Garfield?
The critic for Ad Age has covered Super Bowl advertising for 24 years, and in a recent interview huffed over the Rolling Stones' participation in the big game as halftime entertainment.
[2006-02-03] Google Reminds Super Bowl Advertisers...
Google's Inside Adwords blog makes the excellent point that advertisers paying millions for a Super Bowl ad need to cover their bases on the online front, too.
[2006-02-03] Watch the Super Bowl Ads as a Video Podcast
According to Podcasting News DevLib has created this feed for the ads that will air during Super Bowl XL.
[2006-02-02] Advertisers Perceive Google As Best
Marketers broadly assume that their paid search ads will do better on Google than on Yahoo, MSN, or any other search engine.
[2006-02-02] Google Hints at TV Ads
Mediapost's Erik Sass believes Google VP, Tim Armstrong hinted at TV ads while speaking at a recent conference.
[2006-02-02] Do Smaller Advertisers Do Better With Google?
Danny Sullivan points to a survey that shows Google advertisers say they found their ads more effective than Yahoo and (much more than) MSN.
[2006-02-02] Tune Into Yahoo For Super Bowl Commercials
Yahoo has announced that, in partner ship with IFilm, it will have this year's always interesting Super Bowl commercials available on Yahoo Video shortly after the end of the big game.
[2006-02-01] FTC OKs Google dMarc Buy
Antitrust concerns about Google's acquisition of radio advertising firm dMarc Broadcasting did not prevent the FTC from approving the deal, but the road ahead may be a rocky one for Google on the radio dial.
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