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[2006-01-31] Google Calls For Blogtimization
The Google AdSense team posted some advice about placing AdSense blocks in blogs and making the most of the space on the blog to better profit from those ads.
[2006-01-31] Googling The Competition: Mazda v. Pontiac
After General Motors made a call to television viewers to "Google" the Pontiac brand name, it didn't take long for Mazda to launch a keyword counterattack. Sponsored search results carried the echo of Mazda marketing snickers as Pontiac searchers were invited to a side-by-side comparison under the link title "Pontiac vs. Mazda."
[2006-01-31] ESPN Wipes Ad Fees, Bad Reviews from iTunes
An update to my earlier post on the ESPN ads on iTunes.
[2006-01-30] MSN Advertising Up
ClickZ reports on Microsoft's recent earnings. Looks like they're seeing modest growth from their MSN advertising unit.
[2006-01-30] NBC Requests Bloggers Pay More Attention To Ad
So, I've been running an ad from NBC on my Blogads (they submit, I approve, no significant editorial decision involved).
[2006-01-29] Branded Keyword Use Now Mainstream
As John Battelle reports, Mazda's off to the races buying terms like "Pontiac" for its AdWords campaign.
[2006-01-29] ESPN Finds Selling Ads on iTunes is a Bad Idea
It's only been a day since ESPN started selling their cute "This is Sports Center" Ads on iTunes, but already they are getting a big thumbs down from consumers.
[2006-01-27] MSN Spaces Clears Space For Ads
Bloggers who use MSN Spaces for their posts can place advertising on their blogs now, with options for Amazon associates and Kanoodle ads offered.
[2006-01-27] Why Won’t Google Comply W/ DOJ Subpoena...
...and what does this move mean for online advertisers?
[2006-01-26] Pontiac Achieves Brand Stardom With Google
Instead of Google using brands to power search advertising, Pontiac is turning the tables and using Google to power its brand.
[2006-01-26] Xooglers Busted By AdSense Police
Doug Edwards, the ex-Googler who began blogging about his experiences at the search advertising company, forgot a basic rule of AdSense when he made a post in November 2005.
[2006-01-25] New York Times Seeing Online Success
Subscribers to Times Select have nearly reached the level forecast by the company, while advertising revenues increased for the publisher as well.
[2006-01-25] AdAge Podcasts
Advertising Age has launched a new podcast called Why It Matters. You can subscribe on iTunes.
[2006-01-24] Apple, 55 Cents, And Advertising
Episodes of ABC series "Lost" and "Desperate Housewives," available on a day-after-broadcast basis from Apple's iTunes for $1.99, generate 55 cents for Apple and pass the remaining $1.44 to the network.
[2006-01-24] Work in Advertising? Read all of your Spam.
I was right there with John Durham from Carat Fusion as he berated his colleagues in the advertising business for their dislike of advertising.
[2006-01-23] Graphical Ads Landing On Lonely Planet
The popular Australian-based travel site makes a sea change on February 1st: the debut of graphical advertising on the website.
[2006-01-23] “Microsoft Cares” Ad Campaign
Microsoft is about to start a new ad campaign, letting everyone know that Microsoft isn't an evil company anymore; that they do humanitarian work all around the world.
[2006-01-20] Many Waste Money on Pay Per Click Advertising
Kevin Newcomb has word from scholars at Stanford Business School that many PPC advertisers are paying much more than they need to.
[2006-01-19] Nielsen Snags Blogosphere Data Monopoly
By acquiring a majority stake in Intelliseek (which publishes BlogPulse), plugging that data into Buzzmetrics, and dubbing it Nielsen Buzzmetrics, Nielsen parent VNU effectively cornered the market on blog data.
[2006-01-18] Blogger Calls For Pre-emptive Strike On BS
BS is an abbreviation for BellSouth, whose chief technical officer Bill Smith told the media his firm has taken the call for multi-tiered Internet connectivity to the big Internet players; Jeff Pulver suggests the online powers-that-be hit BellSouth first, but it won't happen for one simple reason: money.
[2006-01-18] Yahoo Spanked By Investors Over Ads
Those weren't warm overtures coming from Wall Street when Yahoo announced gaudy earnings that didn't beat investor analysts, and the biggest problem may come from lagging behind in relevance for contextual advertising.
[2006-01-17] Google Plays AdWords On The Radio
The search advertising company purchased dMarc Broadcasting, a digital solutions provider for the radio industry, for $102 million cash and potentially as much as $1.136 billion over the next three years.
[2006-01-17] Rooftop Advertising
Are people really painting logos on their roofs specifically because of Google Maps?
[2006-01-17] Google Acquires Radio Advertising Platform
From Google Blogoscoped, comes news that Google is acquiring Newport Beach-based dMarc Broadcasting, which runs an automated advertising platform for radio.
[2006-01-17] Google Expands its Ad Network
It was pretty clear to me when I spoke at Google a few months ago that Google was now an advertising company.
[2006-01-16] Your Share Of The Google Buck: 78.5 Cents
Those AdSense ads appearing on blogs and sites all over the Internet pay pretty generously to those publishers, but we anticipate hearing more from Google on this figure.
[2006-01-16] Blogging Jumps the Shark on AT&T Ads
Yesterday Maryam and I were driving to Oakland's airport when we passed by a HUGE billboard right in front of the Oakland Colliseum.
[2006-01-13] Microsoft Incubating Ad Ideas
Video hyperlinking and other technologies occupy the thoughts of developers and engineers in Microsoft's new Beijing-based adLab, a digital advertising research facility.
[2006-01-13] MSN Expects Full Switch to adCenter by Summer
SEW reports that Microsoft plans to switch all of MSN's advertising to its own adCenter platform by the end of June.
[2006-01-13] Yahoo Has a Big Future in Tagvertising
Two new sites have opened up in an effort to court advertisers to sponsor tags (the latter is down as of this writing).
[2006-01-12] Google Tests Local Ads on Maps
ClickZ has details of a new experiment Google is conducting with ads on Google Maps.
[2006-01-12] MoWH.com Launches HTML Tags for $100
Mosaics of Web History (MoWH), located at http://www.mowh.com, officially opened for business today.
[2006-01-12] Selling Pixels is Catching On
The Million Dollar Home Page was a great idea. As I mentioned before, I assumed it was a great idea once and couldn't be duplicated. Then, along comes Pixels That Rock.
[2006-01-12] MillionDollarWeightLoss.com Snags Last Pixels
On the lighter side.. I can't decide if this is a brilliant business move, or if the company should be awarded the "dumb-ass" of the web award... read on...
[2006-01-09] Google Gets 95 Percent Of SEM Business
Search engine marketers spent $5.75 billion on advertising in 2005, with Google and Yahoo collecting the biggest hauls of that cash. The Search Engine Marketing Professional Organization (SEMPO) will release its latest survey on US and Canadian SEM...
[2006-01-09] Extra, Extra, Google Ads In The Papers
The Chicago Sun-Times emerged as the latest place to find Google print advertising, after it began its print experiments with a couple of tech magazines in 2005.
[2006-01-09] Google Ads Appear in Chicago Sun-Times
Jeremy Mullman has images of Google "Adwords" running in the Chicago Sun-Times.
[2006-01-09] Google Extends Massive Leechy Lead
A lot of numbers seem to get thrown around the searchblogosphere. I closely follow a shorter list of numbers that matter.
[2006-01-06] Image Ads More Impressive Than Text
Though much has been made of contextual advertising and the text-based ads it delivers, marketers prefer graphical advertising by an overwhelming margin.
[2006-01-04] Google Not Toying With Homepage Ads
A site in Belarus looks like the Google homepage displaying advertising in Belarusian, but the site is not owned by Google.
[2006-01-04] AOL Ad Asks Is Net Good Or Bad?
The UK version of AOL has presented a discussion site about the Internet, with a pair of videos detailing points for both sides of the good/bad argument, and invites visitors to share their views.
[2006-01-04] Sponsored Links Update
Well, the last month has been entertaining and educational.
[2006-01-04] Pseudo Advercasts Spotted
PodGuide.TV has found two short form branded entertainment shorts available in iPod format.
[2006-01-02] Ad Potential Weighs On Wikipedia
Thousands of visitors, tons of content, and advertisers begging for a bit of that real estate may be a dream to site publishers, but for Jimmy Wales it's a different concern.
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