|
[2005-12-30] Google Ads Taking A System Break
It's time for some routine maintenance on the AdWords and AdSense systems at Google, and users should still see their ads display as normal during the maintenance window.
[2005-12-30] AdSense Is Smarter Than Site Publishers
Google's explanation about Ford Explorer ads showing up on numerous sites with no automotive-related content said it's all about the impressions.
[2005-12-29] Battelle Aims For Ad Mogulhood
In his discussion about Federated Media (FM) Publishing with Performancing's Nick Wilson, noteworthy author/publisher John Battelle touched on the importance of ads for his nascent company.
[2005-12-28] TV Likes Internet As Focus Group
Blogging about whether or not a star for a new TV show has all the screen presence of a bowl of fruit could end up as part of a report to program executives.
[2005-12-28] Yahoo Revamps Search Ad Plans
Red Herring provides a great outline of Yahoo!'s attempt to gain publisher advertising market share from Google's AdSense service with its Yahoo! Publisher Network (YPN).
[2005-12-28] TV Watches Ad Money Go Online
The newspapers will be reading more about it too, as the vital cash lifeblood of both print and television has been forecast as heading online in even greater numbers.
[2005-12-28] AdSense Trojan Could Be On The Loose
An Indian web publisher claims a Trojan program that replaces Google ads with a different set of ads has been found in the wild.
[2005-12-28] Outlook Will Soon Include RSS
Adoption of RSS feeds by those unfamiliar with it should get a boost when Microsoft unveils its latest iteration of Outlook, its email/calendar/contact application that is a staple in most businesses.
[2005-12-26] Google: 2008 For AOL IPO Date
The search advertising company should see a quick turnaround for its $1 billion investment in Time Warner's AOL, as SEC filings from Google indicate.
[2005-12-23] Microsoft AdCenter Generates SEM Buzz
Return-on-investment (ROI) is up and the waiting list for advertisers to join AdCenter has lengthened, causing search marketers to clamor for a quicker AdCenter rollout.
[2005-12-22] Online Ad Market $26 Billion In '06
Among the numerous lists and predictions making the pre-holiday rounds online comes another forecast of a bright and profitable market for online ads.
[2005-12-20] AOL Wants Graphic Content On Google
As part of the $1 billion dollar deal with Google, AOL wants contextual ads appearing on Google's search results to yield some space to graphical advertisements. Google has been delivering graphic ads on numerous sites throughout its network of publishers...
[2005-12-19] Microsoft Exposes Google AdSense Scheme
Mistyping a URL in the address bar of a browser can lead to a ring of traffic-stealing "typo-squatters" that ripoff the AdSense for domains system at the expense of Google and its advertisers.
[2005-12-16] Yahoo Knows How Well Ads Work
A premium service from Yahoo will let advertisers know just how well online ads work for their sites, thanks to a deal with an econometric analysis firm.
[2005-12-14] Struck the Sponsored Links Nerve, Did I?
Well, judging by the reaction to my sponsored links post I've struck a nerve. And I have to say, it feels like there's a lot of unanswered questions and a lot of FUD out there. I'm still trying to digest everything. But so far I've found that there are at least three sides to this issue.
[2005-12-14] MSNBC Launches Online Ratings Drive
Pull up the Washington Post website and you may notice something peculiar. All ad space on the site belongs to MSNBC. Sister publication Newsweek.com has the same MSNBC saturation-as do 800 blogs sanctioned through Blogads. The campaign is part of MSNBC's effort to test whether online advertising can have an impact on television ratings.
[2005-12-12] Yahoo Lost On Original Content
A year into ‘Lost' creator Lloyd Braun's regime at Yahoo's Santa Monica base of media operations hasn't yielded a solid web-based original content hit, and worse, advertisers aren't buying in either.
[2005-12-12] MSNBC Advertising Porn Valley On Blogs
Nothing catches the eyes like the neon pink silhouette of a nude female, especially when run in high traffic media sites. MSNBC knows this and that's just what they've done. An upcoming story from MSNBC has grabbed the attention of many because it's showing up on about 800 blogs.
[2005-12-12] Firefox Extension Could Wreck MSN AdCenter
A dedicated development community has helped the Firefox web browser gain market share; the ability to enhance its usefulness with third-party extensions could be disastrous for Microsoft's pending debut of AdCenter.
[2005-12-12] Risk Averse Marketers Already Advertising on Blogs
So Larry Dobrow MediaPost has a story out today - Why Marketers Resist Blogs.
[2005-12-09] Someone At Google Likes Peppermint
Ho ho ho. Do a search on Google for 'peppermint' and the expected search results and related advertising content a la AdWords appears, along with a little something extra.
[2005-12-08] Google Wants To Wear Prada
The bloggers behind Gawker.com will be thrilled to know that Google would like to see luxury brand Prada dump ad placements in Vanity Fair in favor of using Google's AdWords.
[2005-12-06] About.com Wants Online Advertisers
They have a brand name, support from the New York Times, and 500 content contributors; now, About.com wants more advertisers to discover the site.
[2005-12-02] Behave One Way And Get A Yahoo Ad
Behave differently, and Yahoo will serve up a different advertisement, as the company implements a heavier focus on what people visit in their network.
[2005-12-02] Google VP Says Online Ad Spends Budgeted
Another line item on the corporate advertising budget for media has increasingly been devoted to online ad spending.
[2005-12-02] Integrated Content Works ... Ask Trump
Microsoft won this evenings Apprentice hands down. In today's Tivo happy world content integrated marketing is the future and we all better get used to it.
[2005-12-01] Google vs. Yahoo for Manchester United
Last week, European cell phone maker Vodaphone announced it was ending its four-year sponsorship of Manchester United two years early.
[2005-12-01] Ads On Blogs
I've noticed that the new Nick Wilson group blog Permancing is showing up as an advertiser on various blogs and related sites.
[2005-12-01] Microsoft Office Live Meeting Wins Apprentice!
Microsoft won this evenings Apprentice hands down. In today's Tivo happy world content integrated marketing is the future and we all better get used to it.
|
|
