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[2005-11-30] Viacom Pumping Local CBS Sites With Ads
The media company has been revamping sites for local CBS affiliates to carry sponsored links delivered by Kanoodle's LocalTarget product.
[2005-11-29] Google's Site Targeting: Giving Control Back to the Advertiser
If you use Google's Adwords program you know that in the past you had no control over where your text ads were displayed. By adding "site targeting" Google has finally given control back to the advertisers.
[2005-11-28] Google, Yahoo May Go To Old Trafford
With current Manchester United sponsor Vodafone ditching its sponsorship of the Red Devils after the end of this Premiership season, the club's new owners have been looking for a new high-tech sponsor.
[2005-11-27] Accidentally Clicking On Google Ads?
TDavid wins the "come up with a cool new word of the week" award for noticing "accidense."...
[2005-11-23] Google Starts Click-To-Call Ads
Users who find a green phone icon in the sponsored search results on Google can click on it to call the advertiser, as Google begins testing the pay-per-call advertising method.
[2005-11-18] FCC Not Kidding With Disney, Viacom
New limits on TV and Internet advertising aimed on children go into effect on January 1st, and efforts by the Walt Disney Company and Viacom to delay or stop them were brushed aside in federal court.
[2005-11-16] Yahoo, AOL Rejecting Adware
In early 2006, an initiative backed by the two Internet portals will require developers to prove their software can be user-friendly and easy to uninstall before being certified as such by a new anti-spyware initiative.
[2005-11-16] Internet Portals Reap Huge Profits From Ads
Massive demand for prime placement on sites like MSN, Yahoo, and AOL means rates have skyrocketed, advertisers have to plan out campaigns well in advance, and smaller niche sites are profiting from the overflow.
[2005-11-16] RSS Feed Ads Available From Yahoo
The Yahoo Publisher Network has begun to make advertising for placement in RSS feeds available as a new feature for site publishers.
[2005-11-15] Pheedo Debuts RSS Analytics
The blog network will enhance its advertising products by moving its analytics product out of beta testing; one finding of the beta test was the optimum number of words for an ad.
[2005-11-15] Using Tags To Advertise
Someone has taken Steve Rubel up on his tagtextual advertising idea and built a proof-of-concept site to demonstrate how it could work.
[2005-11-15] Upping Your Budget
Budget Rent-A-Car has an interesting viral marketing campaign going on right now. It's called "Up Your Budget" and the prize is a hefty $10,000. The deal is it isn't just one prize, there're many and people are treasure hunting for clues all over the country.
[2005-11-10] Google Ads Coming To A Chicago Paper
It hasn't been confirmed which Chicago newspaper will be the one displaying Google print ads, but the company did confirm a test is being evaluated.
[2005-11-10] Google Publication Ads Available For Print
The pilot phase of Google's Publication Ads component of AdWords has debuted online and is available currently by invitation only.
[2005-11-08] Yahoo Testing Pay Per Call Ads
Yahoo has been giving pay-per-call a test drive in Yahoo Local, and using Ingenio's service to provide the ads.
[2005-11-08] Curry Starting Podcast Ad Network
Targeted podcasts that focus on specific niche audiences appeal to advertisers, and the Podfather himself will launch an ad network to bring marketers together with podcasters.
[2005-11-08] Is Privacy Sacrificed Upon Search Ads Altar?
All the search engine/portal personalization, tailoring, and customization come at a price: unique user data, and that may be a tradeoff that more users become unwilling to make.
[2005-11-08] Is Old Media And Advertising Dead?
Henry Copeland of BlogAds seems to think so. He spoke at Ad:Tech on Monday and said the online advertising model is faster to change and gives advertisers more control and even better, it's much less expensive in both money and resources.
[2005-11-04] Google Paying For AdSense Referrals
A new Google AdSense feature was announced today that allows website operators to place referral buttons on their sites for AdSense or Mozilla Firefox browser with the Google Toolbar. Every referral wins cash for webmasters.
[2005-11-04] Online Teens, Mainline Content Creators
Ever wonder what your teenagers are doing? How are they spending their time? There's a legitimate chance they're loading something online. According to the new Pew Internet and American Life Project study, 57% of online teens create content for the Internet. This means about 12 million kids, 12-17 or about half of all teens are content creators.
[2005-11-04] CBS Follows ABC, NBC, WB, & UPN Online
Only Fox hasn't made a full-length episode of a broadcast TV show available in some manner online, now that CBS has plans to do so with 'Threshold'.
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