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[2005-10-31] Advertising in RSS Feeds
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away.
[2005-10-31] Effective Job Cost Tracking in the Advertising Industry
In today's competitive business climate, advertising agency clients are taking a closer look at how they purchase advertising products and services. The trends:
[2005-10-31] How To Make Use Of Cheap Internet Banner Advertising
For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories.
[2005-10-31] Avoid Duplicate Content Penalty on PPC Landing Pages!
There are recent posts in marketing forums worrying over "duplicate content" penalties concerns when creating pages intended as Pay-Per-Click landing pages. First a couple of definitions:
[2005-10-27] Time of the Essence for Online Advertisers
Online advertising is entering a fourth phase of innovation. Each of the previous waves of online marketing innovation has directly influenced or informed the development of successive waves.
[2005-10-26] When Advertising Searches You
Digital advertising has been appearing wherever a business can put up a TV screen; now, those screens may be able to recognize you, at least as a consumer. Some will consider this another step down a slippery, Orwellian slope.
[2005-10-26] MSN Says IM Ads Not Contextual
MSN, a division of software mogul Microsoft, recently attracted attention with their instant messaging service. Many users of said service claimed MSN was running contextual ads based on the content of the conversation but MSN has since claimed otherwise.
[2005-10-25] SEO - The Most Effective Form of Advertising
More and more website owners and web designers are beginning to understand the value of SEO. They know that SEO is one of the most, if not the most effective form of advertising on the internet. Surprisingly, I still come across web designers that still do not know what SEO is or who question the necessity of it.
[2005-10-24] Google Site Targeting Drops To $0.25 CPM
Apparently, CPM rates aren't what they used to be, especially on crap sites. To recap: Google came out with the new Site Targeting content targeting option, allowing advertisers to show ads on specific sites.
[2005-10-24] MSN Ads Know What You’re Talking About
It looks like Microsoft has taken contextual ads to the next level by inserting ads in your MSN instant messenger conversations based on the content of the conversation. The new beta of Messenger 8 includes linked ads in the conversation window.
[2005-10-22] A LOT of Growth Left In Search Advertising
Last weekend I traveled to Atlanta to participate on a panel about "Harnessing the Buzz Power of Blogs" at the annual conference for the Direct Marketing Association.
[2005-10-21] Office Depot Slaps Staples Over Google Ads
Earlier this month office supply giant Office Depot filed a lawsuit in U.S. District Court in West Palm Beach, Florida, asking for an injunction against rival Staples over trademark infringement, unfair competition, false advertising and deceptive trade practices. All this stemmed from a Google key word ad.
[2005-10-19] Micropublishing: The Next Wave For Advertisers
In its 24 October edition, Business Week has an analysis of the recent sale of Weblogs Inc to AOL from the point of view of the potential for advertising in blogs.
[2005-10-19] Splogs + Scraping + AdSense = Fraud
The other day, an article appeared in Search Engine Journal suggesting webmasters monetize their sites using Google AdSense.
[2005-10-14] 2006: The Year of Vidcasting and Advercasting
If 2005 was the year consumer generated audio (e.g. podcasting) took off, yesterday's launch...
[2005-10-10] Local Search: The Place To Be
According to a study by Borrell Associates, spending for local online spending will increase substantially over the coming year, taking the total to $4.78 billion.
[2005-10-06] 64% of Search Advertisers Failing to Follow SEO Recommendations
The most unique aspect of the Internet, the very thing that makes it different from every other communications medium is, in many cases, one of its least understood characteristics.
[2005-10-05] Internet Ad Spending In The U.K. Up 62%
U.K. online ads posted some impressive numbers in the first half of the year, hitting nearly half a billion pounds or $861 million. More is spent on Internet advertising than outdoor advertising in the U.K. according to reports.
[2005-10-03] In Defense of Buzzwords
Adrian Savage track-backed to my last post on Processes to People. He remarks in his commentary...
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