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[2005-09-29] Search Engine Advertising Choices
Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other.
[2005-09-29] Microsoft Gets Serious
Microsoft unveiled its advertising platform in Singapore and France markets last Monday and MSN plans to offer a beta of the paid search service in the US in October.
[2005-09-29] Ask Jeeves Not to be Left Behind in Pay Per Click Race
Pay per click advertising is big business online. The two biggest players are Google Adwords and Yahoo's Search Marketing (formerly known as Overture, and before that Goto.com).
[2005-09-26] Online Advertising a Threat to Print Advertising?
Outsell's Market View report, released last week, revealed that B-to-B readers are spending 15 percent less on print news and trade journals than they did in 2001, possibly as a result of competition from online advertising sources such as Yahoo, Inc. and Google, Inc.
[2005-09-26] Blog a Movie and Influence the World
Spotted in a post by Hugh MacLeod - an innovative (and, today, hardly surprising) approach to building buzz about a movie by getting bloggers to talk about it. In return, they get free tickets to the US preview.
[2005-09-16] BlogAds An Outlet For TV Promos
Advertising new TV shows during existing TV shows is just so old school, especially when the blogosphere beckons.
[2005-09-15] How To Determine Your Customer's Value
This literally can be the most profitable thing you'll ever do for your business and that is to understand exploiting the actual value of your customer. It's been called the Marginal Net Worth and the Lifetime Value.
[2005-09-13] Blogs Are Hurting B2B Publishers
TechWeb brings us a gloom and doom research report stating that business to business trade media will see print ad spending decrease due to blog advertising, sponsorship and content opportunities.
[2005-09-13] Teens Like Hosting Images, Blogging
We know blogging is growing in popularity. We know there are millions of ‘em and thousands more popping up everyday. Use of image hosting has also grown exponentially and Nielsen/NetRatings says there's a correlation between the two. With nearly 15 million unique users since January, image hosting is picking up steam.
[2005-09-09] Google Could Upset Advertising Model
Greater extensions by Google into traditional advertising media could mark a sea change in ad buying.
[2005-09-08] Google Adjusts Site Targeting
In a recent issue of Page Zero Advisor, I argued (in part) as follows on the subject of Google's new Site Targeting version of the content targeting program ...
[2005-09-08] Test Your Direct Response Marketing Using Two Steps
Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. One headline against another. One ad against another.
[2005-09-08] The Million Pixel March
Dr. Evil would be impressed with the debut of the Million Dollar Homepage. Alex Tew, an entrepreneurial young man in the U.K. created the site in order to raise a little money, a cool million to be specific and he's got a unique method to his million dollar madness, one pixel at a time.
[2005-09-07] Use Your Yellow Page Savings to Finance Your Internet Local Search Visibility
A Yellow Page Ad Says You're "Open for Business"
[2005-09-07] TV Is So Last Year
Advertisers have seen digital gaming replace four hours of TV viewership from 2004 to 2005.
[2005-09-06] Food Network Serving Online Video Series
A new 13-part series will be shown on Foodnetwork.com as they attempt to skew younger.
[2005-09-02] CBS Tops In Online Broadcasts
The NetView from Nielsen//NetRatings for last week shows online video users had their eye on CBS.
[2005-09-01] Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting.
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