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[2005-08-31] OKGo And The Power Of The Web
I'm cruising along home yesterday in the Kentucky rain, listening to NPR and they do this feature story on a new Internet sensation. It's a band called OKGo. They've got this song called "A Million Ways" and a video to go with it. They look a little a uh… fashionably unique, like so many bands but boy can they dance.
[2005-08-30] CBS Gets Transparent with Nonbudsman Blog
CBS is pulling an Intel and learning from its mistakes. According to the Reuters news service ...
[2005-08-30] Online Holidays 2005: Are You Ready?
Online traffic gets extra big for the holidays not just for retailers but many other websites as well. People look for all types of information so visibility is potentially quite high, which means advertising dollars can be maximized if you plan early.
[2005-08-29] Ad-Supported Wikis Should Require Marketers to Participate
Up until now, wikis have served as collaborative read-write web sites that either individuals or businesses can contribute to.
[2005-08-26] General Community Sites Hear Ka-ching Sound
The latest figures from Nielsen//NetRatings and its AdRelevance service show incredible ad revenue growth.
[2005-08-23] East, West, It's In The Details
The University of Michigan studied how American and Chinese students pay attention to objects and backgrounds.
[2005-08-22] Bluetooth Enables British Cellphone Ad Invites
Users passing through London's Heathrow Airport may get an invitation to view an ad on their cell phones.
[2005-08-19] Advertising’s Answer to “Finding a Needle in a Haystack”
Over the past five years, we've seen radical transformation and growth of the Internet. With this growth however, came a number of pain points felt by both the consumer and advertiser, namely their mutual inability to successfully find one another online.
[2005-08-15] What Makes Your Online Ads Persuasive?
The first impression that the people get from your ad decides if they click or skip. This shows that writing really persuasive ads is not easy. Writing irrestisible internet ads needs some skills.
[2005-08-08] AdvertisingCampaigns That Get Results
"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for b.ankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do?
[2005-08-05] Weblogs Inc. To Make $1 Million a Year From AdSense?
Can a company make a million dollars in one year just from using Google AdSense? Jason Calacanis thinks he can with his Weblogs Inc. network.
[2005-08-05] Advertising On a Dead Man
eBay auctions are just getting weirder and weirder. Now there's a guy auctioning off the rights to advertise on his dead body when he does in fact die.
[2005-08-04] Achieving ROI Efficiencies Online Through Brand-Direct Relationships
To most people, brand advertising and direct marketing are two wholly separate, if not antithetical, practices. One is for generating awareness and making emotional connections. The other is meant to elicit a specific response. But until recently, the two initiatives had never been thought of as working together at the same time.
[2005-08-03] Is Pay-Per-Click Advertising Still Profitable?
Until fairly recently, I used to find it real easy to make a healthy profit from pay-per-click advertising. In fact, I never even considered any other form of advertising. It was so easy just to knock-up a simple ad, add funds to my account with a popular pay-per-click search engine, choose a bundle of popular related keywords and then sit back and wait for the sales to come in!
[2005-08-01] Claria Wants Another Chance
Claria, the company that is known for their adware, which produces annoying pop-up ads that are based on the user's web surfing habits, is apparently trying to become more respectable.
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