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[2005-07-29] MSN, Google Searchers More Likely To Buy
Just in case you were wondering which search engines had users with money in the bank (and I know you were), comScore Networks, Inc. reports that in the month of June, MSN searchers were 48% more likely to buy online than the average Internet user. Googlites were 42% more likely.
[2005-07-29] Google Snatching Real Estate Business From Newspapers
Two new real estate reports were released Wednesday by Classified Intelligence and Borrell Associates. Word is that Google is trying to lure real estate ad money to Adwords, and away from classifieds.
[2005-07-27] DreamWorks, McDonald’s, Promoting Shrek 3
The animation studio will participate in a two-year marketing campaign with the globally-known Big Mac maker.
[2005-07-26] Email Advertising - How Ad Tracking Helped Create a Killer Ad
I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system.
[2005-07-26] Business Web Advertising Landing Page Template
If you're running an online advertising campaign such as Google Adwords or Overture (Yahoo! Search Advertising), you should make sure your visitor lands on a page that follows through on what the advertisement promised. If someone cannot find what they are looking for on a web page within 10 seconds of arriving, they will usually hit the "back" button and look somewhere else.
[2005-07-25] Ads Becoming Massive Presence In Games
New York-based Massive Inc., a provider of the first video game network, can deliver in-game ads with full video and sound.
[2005-07-25] MSNBC.com Adding Video To MSN Messenger
The online presence for the MSNBC cable channel drew nearly 23.8 million visitors in June.
[2005-07-22] New Buzz Planned For Buzz Report
Umbria Communications will update its Buzz Report product next week with additional features.
[2005-07-20] Mass Media Advertising
Very few people do not watch any television these days. This makes television advertising one of the best ways to reach individuals to promote your business.
[2005-07-19] June Sees 2 Million New Job Postings Online
The Conference Board has begun to measure the number of job postings appearing on Internet job sites.
[2005-07-18] TiVo Debuts New Interactive Ad Features
The digital video recorder company says GM and the WB TV Network will have campaigns in its new ad service launch.
[2005-07-18] NewsCorp Acquires Intermix
The one-time focus of an Eliot Spitzer spyware lawsuit, Intermix has been acquired by Rupert Murdoch's company for about $580 million USD.
[2005-07-18] So You Want to be a "Google Advertising Professional"
If you consider yourself a Google Adwords Expert and handle your own or other Adwords accounts for clients you may want to become a "Google Advertising Professional".
[2005-07-15] SpongeBob Spinach Bringing Traffic To Nick.com
Viacom's most notable invertebrate will soon appear on vegetable packages containing carrots, citrus fruits, and even green leafy spinach.
[2005-07-14] AOL Puts Mobile Promotion In Crossfire
The Internet services company will tie in its AIM client to a scavenger hunt based on forthcoming movie Cry Wolf.
[2005-07-11] When AdSense Makes No Sense
Google's AdSense program is a proven money-maker that has enriched the pockets of many website owners.
[2005-07-11] How You Can Make Your Ad Command Attention
There are lots of ads for lots of product out there , so it is very easy for your ad to get lost in the shuffle. To avoid this, you must do all that you can do to make sure that your ad gets noticed. Here are some things that you can do to ensure that your ad commands attention.
[2005-07-08] FCC Says US Broadband Usage Rising
High-speed Internet connections increased by 34 percent in 2004, and about 38 million lines are in service.
[2005-07-08] AOL Tosses Free Fantasy Football Bomb At Yahoo, MSN
Another option for fantasy football fans launches from AOL, which hopes to capitalize on fantasy popularity.
[2005-07-08] The Good, Bad and Ugly of Contextual Advertising
There is a good look at the Pros and Cons of Contextual Advertising over at Online Journalism Review today. Here's a couple of snippets.
[2005-07-08] How Much Is An AdSense Website Worth?
There is an interesting thread going on over at Webmaster World titled How much is an AdSense website worth? The discussion revolves around selling websites and determining what price is fair.
[2005-07-08] Poor July Adsense Earnings
I'm interested to see today that there are a number of threads at Webmaster World's forums that seem to be reporting poor earnings by Adsense publishers over the past few days.
[2005-07-05] Apple iTunes Sets Sights On 500 Million Songs
The maker of the iconic iPod media player wants to reward the buyer of song number 500,000,000 with some choice prizes.
[2005-07-01] Apple Sees One Million Podcast Subscriptions Happen
The devotees and the curious wasted little time in taking to their iTunes consoles and signing up for a variety of podcasts.
[2005-07-01] Consumer Impact on Advertising Grows
Consumer impact and influence is growing. The New York Times details how consumers are interacting with advertising campaigns and influencing their outcome.
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