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[2005-06-28] How To Develop Your Unique Selling Proposition Using Timing And Color
Every item you advertise, every word and illustration you use becomes a part of your company's image. Your ability to develop a USP (unique selling proposition) depends on your knowing what you want your image to be and then doing those things and only those things that reinforce that image.
[2005-06-24] Yahoo Closes User-Created Chat Rooms
Advertisers flee the chat section of Yahoo after a Houston TV station reports on child sex solicitations occurring there.
[2005-06-24] Are You a Retrosexual?
According to the Associated Press, the creators of the uber-macho, leather-jawed, been-smoking-since-he-finished-nursing Marlboro Man announced that men ain't really men any more. Even worse, the Marlboro Man's dead.
[2005-06-23] Attack Of The Giant Ice Pop
A bid by drink maker Snapple to set a world record ends up flooding Union Square in Manhattan.
[2005-06-23] Ad Copy Inspection - Cover These 12 Points!
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.
[2005-06-22] Your Focus Group Is The Blogosphere
An ad company demonstrates to a wireless carrier how it can market better by reading its target audience's blogs.
[2005-06-22] The Future of Advertising
Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace.
[2005-06-17] Search And Portal Sites Becoming Media Providers
While CBS, NBC, ABC, and Fox dominate broadcast airwaves, Yahoo, MSN, AOL, and Google make the Internet play for viewership and advertising dollars.
[2005-06-17] Google Introduces “Significant Enhancements” To AdWords
Search engine-based PPC advertising is probably the hottest technique of advertising in the marketing available, largely because it is the most employed method on the Internet. With an estimated 40% of online advertising revenue being spent on search engine ad, the numbers bear this out.
[2005-06-17] Contextual Ad Networks...The Baby Boom Is Upon Us
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.
[2005-06-14] Viacom Splits Its Channels
The media company has decided to separate its fast-growing cable segment and its older broadcast concern into two companies.
[2005-06-13] Clear Channel Wants Better Ratings
The success of Nielsen's Local People Meters has driven the biggest player in the radio industry to seek a similar model.
[2005-06-10] Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money.
[2005-06-09] New Yorkers Spending More Time With The Tube
Nielsen Media Research results seem to indicate that maybe the Big Apple hasn't entirely thrown over television for the Internet yet.
[2005-06-07] AIMing For Advertiser Revenue With E-mail
AOL has given its 22 million AIM users a free 2GB e-mail account, another in a line of free services.
[2005-06-03] Why Your Ads Aren’t Working
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?
[2005-06-02] MSN Music Says Buy One, Get Five
Another entrant to the digital music marketplace, MSN Music, begins a massive marketing blitz online.
[2005-06-01] Big Advertising Mistake - Don't Do This and It Will Save Your Advertising Budget
Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!
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