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[2005-05-24] More Adults Going Online And Going Fast
According to a Harris Poll, they're accessing the web from places other than home or work, too.
[2005-05-21] Should New Blogs Have Ads?
Jacob asks Should New Blogs Have Ads? He has decided not to put ads on his new blogs for two main reasons...
[2005-05-19] Google To Feed You Ads
Google's AdSense for Feeds gives advertisers placement in popular web site feeds everywhere. RSS and Atom feeds of web sites showed so much promise. No more going from site to site to see the content you want.
[2005-05-18] RSS To Deliver Ad Revenue For Publishers
Following my post a few days ago on getting more from your RSS feed, in particular on using Feedburner's new Total Stats Pro service ...
[2005-05-18] Microsoft Makes Xbox 360 Advertiser Friendly
Within games, brand and product placement have been around for a while, as part of the various cityscapes and other settings where a gamer might encounter ads in real life.
[2005-05-16] The Secrets Of Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising?
[2005-05-13] What Great Online Advertising Really Is!
Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. "Market by advertising to get your name out there, so that people will be familiar with you. When they need what we're selling, they'll know who to call".
[2005-05-12] Feedster Introduces RSS Advertising
RSS search engine Feedster has announced they are introducing RSS advertising so those who are interested can generate revenue from their blog feed.
[2005-05-12] To Interpublic, From GM, Re: Goodbye
In the wake of a debt downgrade and slumping sales, the Detroit automaker changes advertising agencies.
[2005-05-11] Adsense Earnings Per Click Changes
There seems to be an increase in the frequency of postings in Adsense forums from publishers noting that their earnings have slipped in the past few days. Of particular note is that a number of publishers are reporting drops in their ‘per click' earnings (to get this figure divide your total earnings for a day by the amount of clicks for that day).
[2005-05-11] Web Advertsing: Its All About the Click Thrus!
Working in research and development for a large infomercial company, I had many opportunities to do large advertising campaigns with lots of different online advertising agencies and Internet marketing companies. I would literally go online for days researching companies and the types of advertising they offered to find just the right ones to meet the needs of our company.
[2005-05-11] AOL Says You've Got Free AIM E-mail
A new download of the AIM client to be made available Thursday will include support for the 2GB e-mail service.
[2005-05-10] Yahoo And ISS: Just What Do Those Corporations Do Anyway?
Yahoo comes with even more good information on its personal finance web site. They new offer access to the Institutional Shareholder Services (ISS) and it should be a boon for small investors.
[2005-05-09] Display Ads Increase Relevant Searches
A recent Yahoo study has discovered companies using the display ad method of online advertising can garner search engine presence improvements because of increased recognition caused by using these ads.
[2005-05-09] NegativeSites.com Offers Users Negative Site List
Recently, Google announced changes to their AdWords policy that will give advertisers more control over what sites display their ads.
[2005-05-08] New York Times on Gawker Blogs
The New York Times Article on Nick Denton and Gawker has an array of interesting titbits in it that will make a good weekend read for any aspiring ProBloggers.
[2005-05-08] If rejected from Google Adsense ... Don't Give Up!
If at first you don't succeed - try try again… In my regular reading of Adsense discussion forums I often read stories of people being declined acceptance into the program.
[2005-05-08] Gawker Blog Network: A nice little earner
Nick Denton, the expat Brit and creator of the Gawker Media blog network, is interviewed today in the New York Times.
[2005-05-07] 64% of Marketers are Interested in Advertising on Blogs
Interesting feature by Reuters today into Blogs and advertising with some hopeful news for entrepreneurial bloggers who are good/lucky/workaholic/well-connected enough to generate large levels of traffic...
[2005-05-06] Edgy Advertisements Reach The Bathroom
Georgia-Pacific's bath-tissue maker Angel Soft hopes to emulate the online advertising success of other companies.
[2005-05-05] I WANT MY YAHOO TV!
Yahoo took another search engine leap today by offering a video option when looking through Yahoo's search engine. With video clips from top names like CBS, Buena Vista Pictures(Disney), VH1, MTV and a whole host of others, Yahoo continues to add to their offerings.
[2005-05-04] Marketers Follow Viewers To The Web
US consumers have been putting aside television for a few years, and now marketers may be doing the same.
[2005-05-04] Ask Jeeves Cutting Number Of Ads By 31%
AskJeeves last month began to implement a program to reduce the number of ads atop search results by 31%, a move intended to boost customer satisfaction and the bottom line.
[2005-05-04] Forrester: Online Marketing to Reach $26 Billion by 2010
Forrester has just released its U.S. forecast for online advertising. Overall, the confidence level with traditional advertising channels is eroding which is creating more opportunities for online spending.
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