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[2005-04-29] TiVo Boards the Cluelesstrain
Engineer Jeremy back here again, a little late pulling into the station. Sometimes, the cluelesstrain is on time, sometimes it's not.
[2005-04-29] Podcasting Is Disruptive For Radio Advertising
Fast Company: Podcasting is the newest disruptive technology threatening traditional radio -- and making the satellite guys nervous, too.
[2005-04-29] Pajamas Media - New Blog Advertising Network
Roger L. Simon has just posted anOpen Letter to All Bloggers announcing that he and a couple of others ...
[2005-04-28] Is it Search or Advertising?
Yahoo, unsurprisingly, is taking steps towards being a banner ad-serving company via its network of content publisher partners.
[2005-04-28] Gmail Clips Test RSS Advertising
With RSS continuing to be adopted as a form of content distribution and as subscriptions to RSS feed increase, advertising with RSS feeds has been moved to the front burner.
[2005-04-27] Adsense Ads - Which Position Works Best?
Google have added a heatmap to their Optimization Tips page to give publishers a few clues as to what positions on your site might be best ...
[2005-04-27] AdSense Ads Appearing In RSS Feeds
There have been a number of reports concerning the appearance of Google AdSense ads in an RSS feed of note. While this particular service appears to only be in a testing phase, it does demonstrate Google is finally embracing RSS, at least in an advertising sense.
[2005-04-26] More of Google’s Adsense Changes
Google are now communicating to Adsense publishers about the new changes to their contextual ad system that I've been writing about for the past 24 hours.
[2005-04-25] Google Rolling Out Significant Changes To Adwords
In the coming weeks, Google will be rolling out a significant change to the content targeting side of its AdWords program.
[2005-04-21] Google AdWords: Are Changes In The Format Afoot?
Recently, there have been rumblings about upcoming changes in the AdWords presentation format. There are reports and examples of structural alterations in AdWords placements, as well as upcoming changes in the way people view Google's advertisements.
[2005-04-21] New Enhanced Version of Google Advertising Professionals Program
The early version of the Google Advertising Professionals program was a start towards recognizing third party consultants, but it was pretty limited.
[2005-04-21] New Firefox Adsense Notifier
If you are a Firefox user and run Adsense ads on your site you'll probably want to try out the new ...
[2005-04-20] Firefox Blush At Browser Protection Ad
CNET News: "The Mozilla Foundation passed on using a condom-themed poster to tout its Firefox browser, but volunteers want to revive the ad to emphasize the software's security features."
[2005-04-19] Adsense Smart Pricing Explained
A few days ago I attempted to explain Adsense Ad Click Value Variations (or why sometimes clicks are worth a lot and other times they are not).
[2005-04-19] Yahoo Completes the Overture
Yahoo Inc. completed the process begun in 2003 with the purchase of Overture Services Inc. by bringing them into the brand and calling them Yahoo Search Marketing for the U.S. market. Yahoo will extend the renaming to everywhere except Japan and Korea and the Overture name will stand there.
[2005-04-18] The Search Advertising Story and the Quest for Balance
Lisa Baertlein of AP weighs in with another story about the growing interest in paid search ads. The piece seems balanced and accurate.
[2005-04-18] A Look At Search Engine Click Fraud
I'm not sure how much steam is left in the click fraud story, but it continues to be the hottest topic in search.
[2005-04-15] Official Google Adsense Consultants
What do you think about the idea of Google licensing people to act as Adsense consultants? ...
[2005-04-15] Adsense Ad Click Variations Explained
A ProBlogger reader, Charles, asks the following question: Do you know anything about what drives the sometimes wild variation in day to day click values.
[2005-04-14] New Adsense Format For Google?
According Darren Rowse (from Problogger.net) Google is secretly testing new Adsense format.
[2005-04-12] Click Fraud Exposed
Joe Holcomb is the Senior Vice President of Marketing for BlowSearch. Over at his personal blog, he has written one of the most eye-opening reports on what is going on with click fraud.
[2005-04-11] GM Mixes Church and State
When discussing the editorial and advertising components of a media outlet, I jokingly refer to them as "church and state." This is because they are something I try and keep separate when practicing media relations.
[2005-04-08] Launch Of MSN Messenger 7.0, Spaces Presents Advertising Opportunities
With new or improved web communication properties comes new advertising potential. At least, that's the way Microsoft is approaching yesterday's launch of MSN Spaces and the release of MSN Messenger 7.0.
[2005-04-07] Google to SEM Firms: You Don't Own Your Clients, We Do!
Disturbing news circulating the SEW forums about Google's attitude to search engine marketing firms. We've known this for a long time and it is common knowledge among most SEMs, yet few people realize that Google and Yahoo are constantly trying to "absorb" clients brought to them by an SEM firm.
[2005-04-07] IABC blog relaunched
Yesterday, the IABC Café opened for business, with incoming IABC chairman Warren Bickford behind the bar and in the kitchen.
[2005-04-05] Click Fraud to be Tested in Court
We knew it would come, and now it has. A consortium of advertisers have filed a class action suit in Arkansas, against a total of eleven Search engines including Yahoo! and Google over alleged click fraud...
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