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[2005-03-25] Location Still Important With Internet PR
An article today reminded me that your location is still very important in getting press coverage.
[2005-03-24] Brand Humanity Webinar Series
What are blogs, and how do they relate to our business? Can you make money blogging...
[2005-03-22] MessageCast to Launch Keyword Driven RSS Ad Network
MessageCast, a desktop/mobile RSS alerting tool, plans to launch context-appropriate ads for RSS feeds via a new keyword program that sorts feeds into categories that can be purchased by marketers.
[2005-03-22] Warner Brothers Records to Podvertise
Congrats to Eric Rice. He secured Warner Brothers as a podvertiser for his podcast.
[2005-03-21] RSS Not Ready for Big Marketers - Good!
Jupiter Media have released a baffling, but in most respects not surprising report on RSS adoption and it's uptake as a marketing tool.
[2005-03-16] MSN adCenter Announcement Reported by WSJ
I've been speaking to journalists about the new MSN adCenter and they all tell me that they are under embargo until Wednesday. Well, someone over at the WSJ didn't get that memo.
[2005-03-16] MSN Search Ads To Include Behavioral Targeting
MSN Search will reportedly fold behavioral targeting into the mix of its new sponsored listings program, based on personal information provided by, for example, users of Hotmail.
[2005-03-16] Details on MSN's adCenter Paid Search Ads
Yesterday, Threadwatch member cornwall reported on the upcoming paid search program from MSN Search called adCenter.
[2005-03-15] Yahoo! Starts Syndicating Overture Ads on Blogs
The blogosphere has been buzzing about the imminent arrival of Yahoo!'s answer to Google Adsense.
[2005-03-15] SPIN, Relevant To Both Salesmanship & Advertising!
What can face to face selling tell you about online salesletters & advertising?
[2005-03-15] MSN Search Ads May Not Be Auction Based
Goldman Sachs makes a good point: if and when MSN comes out with its own paid search advertising program to repatriate revenues on sponsored listings near search results ...
[2005-03-15] Advertisers: Adapt To The World Of Podcasting Or Die
Dave Winer has a message for advertisers: adapt to the world of podcasting or die...
[2005-03-14] Study: Non-Traditional Media Attracting Eyeballs
According to the second annual State of the News Media report, blogs and other alternative sources are increasingly caputring eyeballs ...
[2005-03-13] Engadget Advertiser Program Needs Focusing
Weblogs Inc. is experimenting with a new advertising paradigm called Focus Ads that encourages readers ...
[2005-03-12] What About Microsoft's Upcoming Contextual Advertising System?
I keep reading all these speculative posts about Yahoo getting into the contextual advertising game ...
[2005-03-11] Yahoo To Lanuch New Ad Network
According to CNET News, Yahoo is going to launch an ad network for small Web publishers.
[2005-03-10] Open Source Ad Tags - What dat den?
Back in the summer of 2004 John Battelle was talking about sell side advertising in a post inspired by Ross Mayfield's ...
[2005-03-08] Adword Arbitrage
Seems appropriate on the eve of the boom's anniversary to revisit arbitrage and bubbles.
[2005-03-08] WebSourced Parent To Acquire PrimaryAds
Admit it, you thought we were kidding when we said that we wanted to dominate online marketing.
[2005-03-07] Technology Review Magazine Displaying Ads
I'm not sure if any of you have noticed this lately or not but MIT's Technology Review email newsletter has begun displaying small banner ads at the top of each email.
[2005-03-07] Advertising.com Ditches Spyware
So called "Spyware" companies get the old heave ho from Advertising.com that was aquired by AOL last year according to the MediaPost ...
[2005-03-03] Paid Search Backlash - Earn Rupees!
John Battelle talks about a paid search backlash this morning ... I don't know how you all feel out there, but I sense a backlash of sorts building toward paid search.
[2005-03-03] Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"
[2005-03-03] Click Fraud Making Headlines Again
Two major headlines today on click fraud, the first comes from Mediapost reporting from SES NY who say ...
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