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[2005-01-31] Gawker Media Launches Two New Blogs
Nick Denton's Gawker Media is launching two new blogs today- Gridskipper, dedicated to travel ...
[2005-01-31] The Rise of Business Blogging
The following is an article that I wrote on business blogging for the February issue of The Advertiser ...
[2005-01-31] P&G's Brand Buzz
The Cincinnati Enquirer is covering P&G's acquisition of Gillette from most every direction.
[2005-01-30] Google No Longer Top Brand
After two years in the top spot, Google is now second in the annual Brandchannel.com reader survey.
[2005-01-27] Google Makes AdWords API Available
So Google played dumb and we all went along with the official statement, that there would be "no comment" on rumors of a ...
[2005-01-27] Podcasters Hunt for Conference Sponsor with eBay Auction
My down under blog buddies Cameron Reilly and Mick Stanic, who produce the ......
[2005-01-26] The Super Bowl Ad Blog
See Spot. See Spot Build Buzz ... Intelliseek's Super Bowl Ad project is ramping up and I am joining the fray.
[2005-01-26] Contextual Ads - Are They "Search" or Not?
Danny Sullivan has a summary of his recent keynote at SES Chicago. One interesting thought he has...
[2005-01-25] Google's Per-User AdSense Tweaking
As reported by Inside Google: Google is testing out a new functionality for AdSense ...
[2005-01-24] Users Confuse Natural and Paid Search Engine Results
So information from a study by the Pew Internet and American Life Project, suggests that only 18% of search engine users can tell the difference between paid and natural search engine results.
[2005-01-24] As Sites Add Tags, Tagtextual Advertising Will Follow
Here's new evidence that 2005 will be the year of folksonomies - commonly known as tags.
[2005-01-24] Is Google Ready to Offer AdWords API?
I sure hope that the rumors are true. I'd love to be able to confirm or deny them, but Google simply gives the "no comment at this time" response.
[2005-01-23] Web Users Confuse Search Results and Ads
Here's a not-to-subtle reminder that not all online users are as savvy as we may think.
[2005-01-22] Tracking Overture Campaigns with Google AdWords
This is really interesting. As Candida writes on Silicon Valley Watcher: Check out Google's latest ...
[2005-01-21] Bloggers Rate Super Bowl Ads
The Merc: A convergence of factors - the near-religious fervor in which Americans identify with, and talk about, their favorite products ...
[2005-01-21] GM Teaser Campaign's Secret Message
When I read Tig's post about there being a hidden message in GM's outdoor billboard campaign, my brain switched into Ralphie ...
[2005-01-21] Weblogs Inc. Sends VW Ad Packing
Congrats to Jason Calacanis ---- our winner of the week. One of his blogs, autoblog ...
[2005-01-20] Rosen Blasts PR Bloggers
The esteemed Jay Rosen from NYU writes that the PR bloggers failed to show up in commenting on ...
[2005-01-17] Online Ad Market In Europe Set For Shake Up
New York Times: A motor scooter in Manchester, an apartment in Amsterdam, a poster in Paris.
[2005-01-13] Online Ad Spend to Grow by 30 Percent This Year
This is great news for all of us in online marketing... "Marketers will increase online ad spending by as much as 30 percent in 2005 ...
[2005-01-13] Google Not Allowing Slang in AdWords
The NY Times - ever ready to write an article on any topic, as long as there is a connection to Google - today looks at the high standards Google places on AdWords advertisers.
[2005-01-13] Advertising: Coming Soon to a Blog/RSS Feed Near You
Advertising has always been part of our society. Online it's no different, and the number of ad options seems to increase daily. The latest target of advertisers is Blogs/RSS.
[2005-01-10] The New Face of Advertising
A 20-year-old US man is selling advertising space on his forehead to the highest bidder on eBay, BBC News reports.
[2005-01-10] Venture Capitalists Gaga Over Online Advertising
2005 Consumer Electronics Show had VC companies singing the praises of online advertising, according to MediaPost.
[2005-01-08] More Details of Kraft's Google AdWords Snafu
Yesterday, Danny Sullivan pointed to a story that highlighted a recent complaint Kraft had with its AdWords ads showing up on a white supremacy web site.
[2005-01-07] Blog Ads On Rough Times? I Don't Think So!
MediaPost ran a story about one blogger [Evan Coyne Maloney] who's having a difficult time getting ads he feels are "meant for his conservative audience" ...
[2005-01-07] Google Changes Stance on Affiliates in AdWords
After much speculation, Google has announced that they will be changing their Affiliate Policy for AdWords.
[2005-01-07] Kraft's Google Ads Shown on White Supremacist Site
Danny Sullivan of Search Engine Watch points to a story about Kraft's AdWords ads showing up on a web site promoting white supremacy.
[2005-01-07] DoubleClick Rebounds in Fourth Quarter
The Fool asks an interesting question, is DoubleClick still for sale? A few months ago, the company lowered earning guidance for Q4 and hooked up with investment firm Lazard Freres & Co to explore a sale.
[2005-01-06] Role Reversal: Blogs Start Advertising
In an interesting twist today, MarketingVox [an online blog covering the advertising and media buying industry] rand an ad in the eMarketer newsletter.
[2005-01-06] Revived Spyware Bill Could Crunch Cookies
ClickZ reports on a new anti-spyware bill that, while a good idea in principle, could cause havoc in its current written state.
[2005-01-04] Fox Teams with DoubleClick
DoubleClick has signed the online arm of Fox Broadcasting Company as a DART for Publishers (DFP) and DART Motif client.
[2005-01-04] Consumers Can Tell You Where to Put that Ad
OK, the marketing community clearly needs to revisit a few rules of engagement or risk completely alienating consumers. We're paid to be creative. Sometimes this is simply limited to an ad or a pitch...sometimes it involves the delivery of the ad or pitch. Guerilla marketing for example focuses on new methods of message delivery in a crowded/competitive environment.
[2005-01-03] BlogAid pledge to support the Asia disaster
UK blogger Andy Budd has come up with an outstanding initiative to focus the support of bloggers in a very tangible way on the Asia earthquake/tsunamis disaster.
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