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[2004-12-29] AOL's Top 10 Spam Subject Lines of 2004
The new 'in' spam terms for 2004 relate to 'phishing' scams, dubious mortgage deals, online pharmacy items such as Vioxx, and stock offers as opposed to terms such as "Oprah", "Teens", and "Viagra".
[2004-12-29] Local Web Wars
Driving into work today, I realized Cincinnati is in the midst of a local Web war.
[2004-12-29] Ads: "No longer a one-way monologue"
An Ad Age story* notes how advertisers are also scratching their heads (along with journos and PR folk) on "what to do" about blogs. (*free registration required)
[2004-12-29] Million Dollar Ideas
Nope, not talking about Oprah and the Pontiac G6. That idea would be worth $7 million.
[2004-12-28] Strategic vs Tactical Marketing - Understand and Profit
Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.
[2004-12-28] Blogs Deliver Details from Disaster Scene
The New York Times (via CNET) reports on how blogs have proved a ready medium for instant news of the tsunami disaster and for collaboration over ways to help.
[2004-12-23] Why Advertising, Marketing and PR Pros Should Blog
A Fine Kettle of Fish posts 10 reasons why advertising, marketing and public relations professionals should at least consider adding a blog to their business plan.
[2004-12-21] G4techTV.com Turns to 24/7 Real Media
24/7 Real Media announced that G4techTV.com, selected Open AdStream Central as its exclusive ad serving solution.
[2004-12-20] Google Rumored To Limit Adwords To One Ad Per Page
Several sources point to a rumor that Google is going to limit each search result to only one AdWords ad.
[2004-12-20] What's The Difference Between Marketing And Advertising?
Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowing the differences between the two can put your company on the fast track to success.
[2004-12-17] Digital Advertising
Business establishments are busy places. People rush here and there. They are either waiting in line at the concession or in the lobby at intermission.
[2004-12-13] AOL Got Some Balls
Welcome back to the world of the relevant, AOL. It's a bold move, but it's about time you woke up and noticed the World Wide Web.
[2004-12-09] CMO Council Honors Google
Members of the CMO Council recognized three of their peers at Google, HP and SAP during the CMO of the Year award reception.
[2004-12-09] Interchange Powers Paid-Search Advertising for Shopping Site
StepUp has selected Interchange to power the paid-search advertising channel on their consumer and merchant services local shopping site.
[2004-12-08] Google To Test Animated AdSense Ads
Search engine Google is adding another feature to their AdSense program: animated ads. Displaying this style of ad continues Google's using of images in sites that are AdSense members.
[2004-12-07] 24/7 Real Media Teams with CarDomain Network
24/7 Real Media announced that CarDomain Network has switched to Open AdStream Central as its exclusive ad serving solution.
[2004-12-01] Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his brother seems to be dipping his "toe in the water."
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