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[2004-10-28] Mr.Sapo.com Reduces Internet Search Clutter
MrSapo.com, the newly launched search tool, provides Internet users with the ability to query multiple search engines from a single page, thus making accessing the right information much easier and a lot quicker.
[2004-10-26] Paid Search Advertising Campaigns that Delivers Maximum ROI
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop.
[2004-10-25] KaZaZZ's Advertiser Enhancement Program
KaZaZZ! is pleased to announce the launch of its Media Company Advertiser Enhancement Program.
[2004-10-25] Searchable Enhanced Seller Listing
For a number of years, the "pay-per-click" search engine model has allowed participating organizations to pay for click-throughs to their websites. The higher the bid per click, the higher on the list a company's description is displayed.
[2004-10-21] Online Advertising Spending on the Increase
New eMarketer projections indicate 2004 will be another boom year for online advertising, with spending expected to increase 28.8% overall from 2003.
[2004-10-19] PPC Profitability Becoming Increasingly Difficult?
Although praises of pay-per-click advertising on search engines is on the rise, profitability is becoming increasingly difficult to achieve according to a leading direct response television advertising agency.
[2004-10-19] Ask Jeeves Advertising Products and Sales Division
Ask Jeeves has formed AJinteractive, the company's new U.S. advertising products and sales division.
[2004-10-14] Overture's New Advertiser Service Enhancements
Overture launched three new advertiser service enhancements designed to simplify sponsored search marketing and increase qualified leads for advertisers worldwide.
[2004-10-12] Impact on Conversions from Paid Search Listing
In search of the tools to make strategic decisions about paid search advertising, Atlas DMT, a digital marketing technology provider and an operating unit of aQuantive, released research demonstrating the rank of a paid search listing and its impact on conversions.
[2004-10-12] Classified Ads Revised- What Works & What Doesn’t
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action?
[2004-10-12] Pay-Per-Click Search Advertising Comes First
There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per- click search engine advertising.
[2004-10-12] Google Ad Copy that "Clicks"
Google Adwords are popular among many people just starting home businesses. Even many home biz veterans still use Adwords to promote their own products or supplement their income via affiliate marketing. While there is a learning curve associated with the Adwords process, it's really not difficult to get the hang of it.
[2004-10-11] Monitoring Search Engine Ad Campaigns
Most businesses investing in pay-for-placement advertising on search engines know if their campaigns are making or losing money. But most know little more. According to one Internet expert, a deeper understanding of available data can make or save a company a lot of money.
[2004-10-11] New Ad Management Tools from DoubleClick
DoubleClick's new version of its reporting systems, DART for Advertisers (DFA) ReportCentral and DART for Publishers (DFP) Query Tool measure the performance of online campaigns.
[2004-10-07] Advertising with FindWhat and Verizon
FINDWHAT.COM has expanded its online services relationship with Verizon Information Services, the nation's leading yellow pages provider and the nation's number 1 Internet directory.
[2004-10-07] AOL's New Brand Campaign
"Want a better Internet?" That's the question America Online is asking in a new brand campaign starting Thursday, October 7.
[2004-10-06] Howard Stern Moves His Ad Machine To Satellite Radio
Radio Innovator Signs Five-Year Agreement to Broadcast on SIRIUS Beginning in 2006. Landmark Deal for SIRIUS and Satellite Radio Industry, With Significant Potential to Accelerate Growth for SIRIUS.
[2004-10-05] The Geo-Google Threat, 2004
Research and Markets has added The Geo-Google Threat, 2004 to their offering. While growing 174% to more than $2.5 billion in 2003 paid search remains a largely national business used mostly by those who sell their products online.
[2004-10-05] Measuring Online Ad Effectiveness, 2004
Research and Markets has added Measuring Online Ad Effectiveness, 2004 to their offering. The old mantra of advertising, Wanamaker's Rule, that half the money spent on advertising is wasted, but no one is certain which half, is becoming outmoded, because when it comes to Internet advertising, everything can be measured.
[2004-10-04] International Search Engine Advertising Won't Stay Inexpensive
American companies that strike gold with U.S. pay-for-placement search engines such as Overture and Google can now easily expand their market reach.
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