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[2004-09-30] 80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.
[2004-09-30] FindWhat Automated Distribution Partner Program
FINDWHAT.COM launched its new automated distribution partner program, AdRevenue Xpress.
[2004-09-29] PPC Influencing Voters
As always, politicians are attempting to do everything they can to get their messages out to prospective voters in a timely manner and on a limited budget.
[2004-09-28] New Keyword Tool
Pay-per-click (PPC) advertising services such as those offered by Google, Overture, and others allow advertisers to reach targeted prospects for just pennies apiece.
[2004-09-28] ntl and Telewest Use 24/7 Real Media
ntl and Telewest have both agreed to use 24/7 Real Media as their exclusive ad sales representative and have selected 24/7 Real Media's Open AdStream Central as the ad serving solution for campaigns directed to their digital TV subscribers that access interactive media.
[2004-09-27] Behavioral Targeting: Advertising Embraces the Internet
Fresh off Ad Week and hearing the buzz about behavioral targeting, it seemed to make sense to put that term into perspective.
[2004-09-24] Yahoo en Espanol and Others Present HispanicAd.com Forum
The Association of Hispanic Advertising Agencies (AHAA), Fox Sports en Espanol, HispanicAd.com, PR Newswire and Yahoo en Espanol have teamed up to present the 4th HispanicAd.com Forum on September 29th, 2004 at 9 a.m. PDT, 12 p.m. EDT.
[2004-09-23] Google Adwords and the Lost Art of Copywriting
Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet.
[2004-09-22] Google Launches Local Search For Canada
An announcement on Google's blog reveals that the search engine has expanded their local search capabilities to include the Canadian provinces. The message appeared on the search engine's blog yesterday, September 21. The introduction of Google's Local Search Canada brings the all of the capabilities of personalized local searching to the Northern Country.
[2004-09-21] German Court Rejects Google Lawsuit
A court in Hamburg, Germany has thrown out a lawsuit against Google concerning trademark infringement. A German company brought the suit against the search engine because they felt Google was selling ads that featured their trademark.
[2004-09-20] Achieving Consistent Brand Identity & Positioning
Coke, McDonald's, Nike. Around the world, anyone who sees the Golden Arches or the Swoosh knows what they mean.
[2004-09-16] Revealing Secrets of a Sizzling Ad Copy
With seeking prospects, thousands of Internet Marketers struggle to recruit a desirable downline, or sales, for products and services. Competition is fierce!
[2004-09-13] AOL To Introduce Comparison Shopping Site
America Online is preparing to introduce a Yahoo or Froogle-like shopping web presence that will allow users to search and compare desired products. The site, called In-Store.com, is scheduled for launch next Monday (September 20, 2004).
[2004-09-07] Rising Keyword Expenses Reducing Profitability
The cheap keyword prices found by search engine advertising's early adopters are disappearing, which is making the great early returns on investment harder to find. Profitability, in the eyes of one Internet expert, will now come only with a little creativity.
[2004-09-07] Picasa Ads Appearing On Google Image Search Results
Ever since Google acquired the rights to Picasa, they have put a large effort into featuring the photo software company on their own pages, much like advertisements. When the search engine first featured a link for the digital photo utility, traffic to Picasa increased by 6000%.
[2004-09-07] Overture Germany Introduces Budget Smoothing
Beginning in October, Overture Germany will begin use of an account control feature called Budget Smoothing. Serving as a spending limit option, Budget Smoothing allows Overture to control the amount of appearances member listings make, depending on their daily budget.
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