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[2004-06-30] Google Improves Ad Relevancy For AdWords Service
Search engine Google sent customers an email yesterday that outlined changes to their ad relevancy algorithms. These changes are being made in order to improve the targeting of ads and members' ROI.
[2004-06-28] Overture To Expand Local Advertising Services
Yahoo-owned advertising service, Overture, is expected to announce a set of new local advertisers options. Overture is offering these services in an attempt increase local advertising revenue while increasing the usability of their ad campaigns.
[2004-06-25] Man Arrested For Threatening Google Charged With Extortion
Michael Bradley of Oak View, California has been charged with extortion and wiretap fraud after making threats to Google about their Adwords service. The charges stem from a software program that Bradley claimed would create fraudulent clicks on Google's CPC ads.
[2004-06-25] Ask Jeeves Upgrades Email Storage Too
Not to be left out of all the email storage upgrade fun, Ask.com has announced that they too would be increasing the amount of email storage its customer's receive.
[2004-06-21] Gmail Releases Ad Standards For Mailings
Gmail's email scanning practice has had privacy advocates fuming and caused US officials to write bills limiting the use of scanned mailings.
[2004-06-18] Google WebSearch Combines AdSense And Search
Google announced today a new addition to their search engine tool set for websites and webmasters.
[2004-06-18] Search Engine College Gains Overture As A Partner
The recently established Search Engine College has gained something almost as valuable as accreditation. Yahoo-owned Overture has announced they will be partnering with the school to provide search engine marketing experience.
[2004-06-15] They become buyers...Real-Time Auctioning Web Services
Businesses tend to increase their market share. The gain is taken from those competitors, who postpone adopting innovative sales models. Real-time auctions create one of these models. They establish new, intriguing sales channel.
[2004-06-14] Froogle Ads For Father’s Day Showing Up In Google AdWords
Recently, WebProNews featured an article discussing how Google was allowing Froogle ads to appear in the first paid position of their search result page. Google acknowledged, to Andy Beal, that they were indeed promoting Froogle by placing it within the paid listing area.
[2004-06-10] Traffix To Acquire SendTraffic
Direct marketing company Traffix is set to acquire the rights to SendTraffic.com, a search engine marketing firm. SendTraffic provides full service search engine marketing solutions to over 100 clients. SendTraffic also maintains "Certified Ambassador" status with Overture, and is a member of the Google Research Board.
[2004-06-09] Overture Australia Signs Deal With Australian News Sites
Yahoo-owned Overture has signed a deal with News Interactive, which is the digital outlet of News LTD, an Australian news conglomerate. The deal calls for Overture to provide advertising and search services to News Interactive and its subsidiaries.
[2004-06-08] Overstock.com Issues PPC Guidelines For Affiliates
In what may be a response to Google allowing bidding on trademarked keywords, or merely for the purposes of preserving their trademark, Overstock.com has sent an email to their affiliates demanding that they stop bidding on Overstock's trademarked keywords.
[2004-06-08] Froogle Ad Placement Follow Up
On Friday, June 4, 2004, WebProNews featured an article that pointed out Google was giving a link to Froogle for the first AdWords position in the SERP for the keywords "Fathers Day Gifts". The Froogle ad was appearing ahead of paying AdWords clients.
[2004-06-08] Froogle Ad Placement Follow Up
On Friday, June 4, 2004, WebProNews featured an article that pointed out Google was giving a link to Froogle for the first AdWords position in the SERP for the keywords "Fathers Day Gifts". The Froogle ad was appearing ahead of paying AdWords clients.
[2004-06-07] Aventure Launches 2 GB Email Service
In an effort to capitalize on the buzz that Google started with its 1 GB email service, Aventure, a Northern Ireland based hosting company, has launched its own version of a web-based email service. This service does Gmail one better, however.
[2004-06-07] WebSourced Acquires Engine Studio
CGI Holding Corporation today announced that its WebSourced, Inc. subsidiary has acquired the assets of Engine Studio, Inc. Engine Studio has two sites, www.GlobalPromoter.com and www.TurboPromoter.com, that offer search engine marketing services.
[2004-06-07] Yahoo Advertising On Google
Although the two companies are acknowledged competitors, Yahoo has begun advertising on Google using Google's AdWords program. AdWords works by having clients bid on keywords that can be used to query search engines. These keywords, when searched, will cause Google AdWords to display text ads associated with the content of the search.
[2004-06-04] Google Search Results Promoting Froogle Receiving First Keyword Ad Position
An anonymous WebProNews reader pointed out an interesting issue going on with Google's search results. A search of the keywords "Fathers Day Gifts" finds that Google is giving a link for Froogle the first AdWords position (highlighted by a blue rectangle) in the SERP over a company that bid for the very same ranking.
[2004-06-03] New Yahoo Toolbar Does Not Default Scan For Adware
Yahoo's new beta stage toolbar contains a feature called Anti-Spy. This marks the first search engine toolbar to have a spyware remover integrated into it. As reported in a previous WebProNews article, Yahoo's Anti-Spy beta is powered by PestPatrol, a third party software designed to combat spyware and other malicious programs.
[2004-06-02] Atlas DMT Adds More Search Engines To Atlas OnePoint
Atlas DMT, a digital marketing technology provider, announced today the addition of LookSmart and Mirago to their line-up of supported search engines for their Atlas OnePoint paid search management tools. The company also unveiled its currency conversion tools for its web analytics and conversion tracking service, called the Atlas OnePoint ProfitBuilder.
[2004-06-02] Yahoo Japan Drops Google From Search And Switches Ad Format To Overture
Yahoo's cleansing continues. The internet's most popular portal is keeping its focus on improving its search engine capabilities and keyword advertising. Earlier this year, Yahoo dropped Google from its US search engine in favor of their own algorithm, and it looks like the purge is continuing.
[2004-06-01] DoubleClick Releases 1st Quarter Email Trend Report
A quarterly study of email trends done by DoubleClick discovered useful information for email marketers. The data for the report comes from DoubleClick's DARTmail email delivery technology, including billions of emails from hundreds of clients.
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