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[2004-05-27] Google Adwords Image Ads
Are we going back in time with Google Adwords Image Ads? Weren't banners supposed to be less effective than text ads? Google doesn't seem to think so as it introduced Image Ads as an additional service in the Google Adwords program.
[2004-05-26] Interchange Partners With YellowPages.com For Local Search Advertising
YellowPages.com and the Interchange corporation have agreed to a partnership designed to enable YellowPages.com to offer cost-per-click advertising services to businesses via Interchange's Local Direct search platform.
[2004-05-26] Vividence Study Reveals Google Has Most Traffic, Least Ad Clicks
A study conducted by Vividence, a market research firm, examined how people interact with search engines. The study, which Vividence released the findings of yesterday, May 25, 2004, found that search engine use and search engine ad click through rates do not necessarily correlate.
[2004-05-25] ValueClick Joins The Search Engine Advertising Revolution
With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.
[2004-05-24] Google Increases Number Of Underwriters For Its IPO
The world's most popular search engine, Google has added additional underwriters for its planned $2.7 billion IPO. Google named 29 other banks to assist the already named Morgan Stanley & Co. Inc. and Credit Suisse First Boston.
[2004-05-24] Kanoodle Partners With 24/7 Real Media To Provide Behaviorally Targeted Links
Kanoodle Inc., a provider of sponsored links for SERPs and content pages has announced a partnership with 24/7 Real Media to provide behaviorally targeted sponsored links. The partnership will make use of Kanoodle's BehaviorTarget network and is expected to launch by the end of the 2nd quarter, 2004.
[2004-05-24] BURST Media Partners With Tacoda For Behavioral Targeting
Keeping with the Kanoodle/24/7 Real Media merger theme, BURST Media has announced a partnership with Tacoda for behavioral targeting purposes. The agreement sees BURST making use of Tacoda's Audience Management System to track its audience.
[2004-05-24] IAB Releases 1st Quarter Internet Advertising Figures
The Interactive Advertising Bureau (IAB) has released the 1st quarter figures for Internet advertising. The numbers reveal the amount of revenue spent in the 1st quarter of 2004. The report also shows that the numbers for this quarter exceed previous records for Internet advertising revenue.
[2004-05-21] Google Denies AdWords To Deck Of Bush Creators
A group that created a satirical deck of cards with reasons not to re-elect President Bush has been denied an AdWords campaign by Google. This isn't the first time that a company that has been critical of the current President has been denied use of AdWords.
[2004-05-21] Polish Search Engine NetSprint Launches Search In Lithuania
Following the search engine trend set by Google and perpetuated by competition sweeping the industry, Polish search engine NetSprint has decided on Lithuania as the next area for its operations. The company has launched a search engine for the country with an index of 2.7 million pages or 90% of Lithuanian sites.
[2004-05-20] Interland Finds Search Engine Marketing Best For Small Businesses
Small business web hosting company Interland has released the findings of its Spring 2004 Business Barometer of Online Activities survey. The survey tests online usage by small businesses with Web sites. The results found that online marketing is the preferred method over traditional marketing tools.
[2004-05-20] Converseon Launches Publish Search Engine Marketing Solution
Digital communications agency Converseon has developed a search engine marketing solution designed for the publishing industry. The service is called PublishSEM.
[2004-05-20] Atomz Wins Codie Award For Best Enterprise Search Engine
Atomz, a provider of enterprise web applications announced that it received the "Best Enterprise Search Engine" award at the 19th Annual Software & Information Industry Association (SIIA) Codie Awards Gala held in San Francisco this week.
[2004-05-20] Overture To Launch Local Search Ads
Yesterday's Piper Jaffray Technology Conference saw Overture discussing its plan for the near future with its search engine advertising business. Among the items discussed by Overture's General Manager David Karnstedt was the introduction of its local search product this quarter.
[2004-05-20] Al Ries on The Origin of Brands
On a participatory journalistic whim, I landed an e-mail interview with author, brand guru and PR proponent, Al Ries. Ries is a legendary marketing strategist and the best-selling author/co-author of 12 books on marketing including our favorite "The Fall of Advertising and the Rise of PR." Most recently, he published "The Origin of Brands."
[2004-05-18] iProspect Releases Search Engine User Attitudes Survey Findings
A survey conducted by iProspect has found that search engine click-through behavior can be predicted by gender, education and other factors. Meaning that by knowing the characteristics of your target audience you can improve and impact an online marketing campaign.
[2004-05-18] Trademark Dispute Causes Geico To Sue Google And Overture
Ever since Google and Overture have allowed competitors to bid on trademarked keywords, legal trouble have not been far behind them. Google is facing lawsuits in Europe and the US because of its trademark policy. Add auto insurance company Geico to the list of companies that have filed suit for improper trademark use.
[2004-05-17] Google Jumpstarts AdWords
Search engine Google has launched a new service to accompany their AdWords program. This service, called Jumpstart, was designed in order to assist customers in creating and customizing an ad campaign.
[2004-05-17] Google Somewhat Lifts Oceana Ad Ban
Environmental group Oceana appears to have had a Google-issued ban of its AdWord campaign lifted. Partially. The search engine has allowed the group to display an ad praising Royal Caribbean cruise lines for its clean up effort. Although, in the same stroke, Google denied Oceana from displaying ads calling for other cruise companies to follow Royal Caribbean's lead.
[2004-05-17] Kelsey Group Conducts Study On Local Advertising Effectiveness
The Kelsey Group conducted a study that studied the effectiveness of local advertising in vertical digital directories.
[2004-05-14] Yahoo And Google Remove WhenU From Their Search Indexes
WhenU, a company that has been accused of employing spyware tactics, has been removed from the search indexes of the internet's 2 biggest search engines, Yahoo and Google. WhenU was removed for using cloaking methods to improve their search engine ranking.
[2004-05-14] Canada Ripe For Search Engine Ad Targeting
A study by comScore found that Canadians web users performed many more searches than their American counterparts. According to comScore's test, "approximately 85 percent of the Canadian Internet population conducted at least one search at the top engines each month, compared to 73 percent of the U.S. population."
[2004-05-13] Citysearch Search Engine Secures Deal With Overture
Citysearch, an engine for local searches in cities in the United States and abroad, has signed a deal with Yahoo-owned Overture to integrate Overture's sponsored search listings. These listings will appear in areas where Citysearch has available ad inventory such as home services, professional services, and medical specialists.
[2004-05-13] Google Begins Featuring Image Ads In AdWords
In a surprise to many experts, Google has begun offering image based ads to their AdWords clients. This new format of Google ads will, like all AdWords/AdSense campaigns, be contextual targeted.
[2004-05-12] Cell Phone Q&A Service To Challenge Search Engines
IssueBits.com, a telecommunications information company, has created a question answering service called Any Question Answered. The service was designed to help customers find answers through text messages. AQA differs from search engines in that you receive an answer to the question you posed, not a list of links that may have the information you seek.
[2004-05-12] Follow-up On DoubleClick Click Rate Ad Survey
Yesterday, WebProNews reported on a survey conducted by DoubleClick that indicated internet-based ads have had an increase in click through rates. The largest click through rates came from rich media ads, which received a click rate of 1%.
[2004-05-11] Yahoo And Google Count Ad Revenue Differently
Keyword advertising accounts for much of the revenue that search engines Yahoo and Google receive. Google has stated that 90+% of their earnings comes from its AdWord service. As a whole, keyword advertising took in 35% of internet ad revenue generated during the last fiscal year.
[2004-05-11] DoubleClick Releases Study Of Click Rates, Effective Ad Styles
DoubleClick has completed a study of advertisements that they serve in order to learn more about click through rates of ads. The study discovered that rich media ads receive the largest amount of clicks.
[2004-05-11] Verizon SuperPages Allows Advertisers Self-Service
Advertisers who have accounts with Verizon's SuperPages can now manage their campaigns themselves. Though self-service with Verizon costs $10 a month, companies that advertise through SuperPages will now be allowed to manage their ads and the logistics associated with self-service.
[2004-05-10] Google Launches Blogger Overhaul
Sporting a new design and many new member features, Google-owned Blogger.com has been relaunched.
[2004-05-10] Google Prepping New Technology For AdWords Clients
Keyword sales accounted for 35% of advertising revenue generated 2003. Search engine leader Google receives an estimated 95% of its revenue from keyword ad campaigns.
[2004-05-10] Survey Finds Google Advertisers Want Lower Rates For Gmail Ads
According to a survey completed by Mosaic Media, 57.1 percent of Google AdWords advertisers want their ads to appear contextually in Google new email service, Gmail.
[2004-05-10] CNet Re-Launches MP3.com
MP3.com was relaunched today by CNet.com. The site, instead of offering users the ability to purchase or downloads mp3s, is now more of a resource/search engine for music lovers.
[2004-05-07] Is The Google Honeymoon With The Press Over?
Since its launch in September of 1999, Google's non-portal interface and relevant search results have predominantly received positive coverage from users and press members alike.
[2004-05-06] Tacoda Systems Launches Behavioral Ad Product
Tacoda Systems is currently testing a method of behavioral ad targeting that combines Google AdWords-style targeting and profile-based advertising. The service, which is being tested by four unnamed publications, is called Audience Match.
[2004-05-06] Google Secures Search Results And Ad Rights To Dutch Portal
Marktplaats BV, the Netherlands' largest portal for want ads, has signed a deal with Google to provide AdSense ads and search engine results. Google won this deal in competition with Overture.
[2004-05-06] German Search Site Wants Google In Court
Claiming that Google violated the terms of an injunction issued from a Hamburg court, German meta search engine metaspinner has "vowed" to take the search engine to court. The dispute once again comes from Google's trademark policy.
[2004-05-05] Gambling Ads Sidestep Google Filters
As reported in WebProNews earlier, search engines Google and Yahoo have decided to ban online casino ads from appearing on SERPs. The ban was to go into effect at the end of April. However, it appears that some of the casinos have found a way to "cheat" the filters Google has put in place.
[2004-05-04] Google Plans To Outsource AdSense Billing
95% of Google's revenue comes from their AdSense/AdWords services. Last year, the search engine made $962 million in 2003 revenue and $106 million in profits. On April 30, 2004, Google filed with SEC to offer its stock to the public. In the long filing, Google laid its financial information, as well as some of the company's key risks.
[2004-05-03] Quality Of Life Adds Search Engine To GoldEntertainment Website
Coinciding with the increase of its inventory, Quality of Life Marketing, Inc. announced the launch of Video Search Engine, a comprehensive tool that will facilitate title and star searches online. The new search gives users the ability to search subsidiary site GoldEntertainment.com
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