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[2004-04-30] Yahoo Powered Ujiko Search Engine Launches
Packed with features not regularly found in other search engines, Ujiko.com has launched a Yahoo-powered search engine. Part of the Kartoo metasearch network, Ujiko boasts a crawled database of over 4 billion pages.
[2004-04-30] Google Ads Boost AOL Revenue
Parent company Time Warner reported that America Online ad revenues increased by $27 million, a benefit of AOL's partnership with everyone's favorite search engine, Google. The partnership calls for Google to display search result ads within AOL's searches.
[2004-04-29] T-shirt Company Denied Google AdWords Campaign
Y-Que, a T-shirt company located in Southern California, has had its AdWords campaign cancelled by Google because of the keywords the company selected to use. Y-Que believes that the basis of Google's cancellation is a move to stifle free speech.
[2004-04-29] Profero Begins Large Ad Campaign For Search Engine AskJeevesUK
A new online ad campaign launched by Profero, located in London, England, is highlighting search engine AskJeeves.com in an effort to have web-users rediscover AskJeevesUK and its "find engine." The campaign is designed to sway people into making AskJeeves their first choice in search engines.
[2004-04-29] Mooter.com Signs Deal With Overture For Search Ads
Australian search portal, Mooter.com.au, has signed an agreement with Yahoo-owned Overture to provide pay-per-click search engine advertising. Mooter will display the sponsored listings beside their own.
[2004-04-29] Google Founders Expected To Keep Control
Search engine Google, in light of their recently announced IPO, have installed a safety net to ensure the founders keep a degree of control. Co-founders Sergey Brin and Larry Page own 33% of Google's Class B stock and have developed a voting structure that would let them keep the control of their creation.
[2004-04-29] Google Names Yahoo and Microsoft As Significant Competition
In the Form S-1 that Google filed with the SEC this afternoon, the search engine names the companies with whom it has the most competition with. Calling the competition "formidable," Google gave names to the search engines it thinks will give Google the most competition.
[2004-04-28] Digital Impact To Start Marketing Service For Search Engines
Digital Impact, an email marketing service, has announced plans to start a search engine marketing service. The service is expected to begin in the 2nd half of 2004.
[2004-04-27] More Companies Launch Contextual Ad Networks
Tacoda Systems and aQuantive, Inc. have decided to throw their respective hats into the lucrative contextual ad industry. The difference that these companies offer is that they are behaviorally targeting their ads. In other words, the companies are directly targeting users, not just web pages.
[2004-04-26] Google In Court Over New AdWords Policy
Google's newest policy concerning bidding on trademarked slogans for AdWords purposes has come under fire. French insurance company AXA has filed suit against the search engine for allowing others to bid on keywords that AXA has trademarked.
[2004-04-26] Google AdSense Serving PSAs
Speculation about whether Google's ad server working or not has come up. The reason for the questioning is because people have found a larger than normal amount of Google public server ads (PSA) where regular AdSense ads should be appearing.
[2004-04-22] Search Engine Ad Revenue Up 35 Percent
Interactive Advertising Bureau (IAB) has released the Final Full-Year 2003 Internet Ad Revenue Figures, and the report has revealed that ad sales across the Internet has risen 21% from the previous year. The biggest jump, however, was in keyword sales.
[2004-04-22] Yahoo Trying New Look For Search Results
Rugles.com has reported on a new look for Yahoo's search engine results. Complete with a screenshot of the new look, the Rugles report states that the results page comes with collapsible menus instead of tabs.
[2004-04-20] RealPlayer 10 To Include Google Toolbar
RealNetworks announced today, 04-20-04, that version 10 of the company's downloadable RealPlayer will have Google's Toolbar bundled in with the player.
[2004-04-20] AskJeeves Becomes Hotter Commodity
With search engine AskJeeves seeing it's stock rise 8% to $39 a share yesterday due, in part, to Wall Street accolades, the search engine has become an attractive search engine to the big guys.
[2004-04-20] Follow Up To Google Keyphrase Suggestion Testing
As reported here, by courtesy of Rugles.com, Google was testing a new feature based on keywords. Similar to Google recommending a word when a searched word is misspelled, the keyword recommendations took a keyword and suggested the "most popular" related terms.
[2004-04-19] Privacy International Continues Gmail Complaint Filing
Watchdog group Privacy International, having already done so in the UK, filed a privacy complaint against Google's Gmail in 17 European countries, as well as Canada and Australia.
[2004-04-19] Furl Offers To Save, Share, And Recall Anything Found Online
Mike Giles, previously of Vitria.com, has created a site/utility that takes bookmarking websites to a whole new level, the level of personalization. As the search industry and the web as a whole moves towards personalization, Furl is offering a web application that has the idea of a personalized web at heart.
[2004-04-15] Google To Offer Locally Targeted Ads
Google has launched a local ad service that will allow clients to determine the geographic regions their ads are shown in. This move is another step in Google's embrace of the local search industry.
[2004-04-13] California Senator Challenges Gmail
Senator Liz Figueroa (D-Fremont) has written a letter to Google questioning the intentions of Gmail, the search engine's new email service. Her issue with Google concerns the placement of AdWords within incoming and outbound emails.
[2004-04-13] FAST ESP To Power Uchida Spectrum
Uchida Spectrum, which offers software license sales and management services, announced today that it would be employing FAST Enterprise Search Platform into SMART/EBP, its e-business architecture.
[2004-04-12] Google Revises Trademark Use
As pointed out by Aaron Wall over at SearchEngineJournal.com, Google is changing their approach in their handling of trademarked keywords for their AdWords program. Before, companies were not allowed to bid on keywords that were trademarked by other companies, like the "Just Do It" phrase by Nike.
[2004-04-09] Mesothelioma Generates Ad Revenue For Search Engines
Asbestos-related cancer mesothelioma has become one of the hottest words in search engine keyword advertising, costing as much as $90 dollars per click in some cases. Considering that most search engine ad words cost around $1 a click, mesothelioma is clearly the industry leader in price per click.
[2004-04-09] Gmail Requires The Least Personal Info
A review by Fury 3.2 of what personal information MSN, Yahoo, and Google require for email membership was revealing.
[2004-04-07] Email Marketers Question Gmail Ads
As the ripples of Google's Gmail announcement spread, questions about Google's placing of targeted ads within emails are rising. The privacy issue is still prevalent, however a new concern has surfaced.
[2004-04-06] Vibrant Media Debuts New(?) Ad Campaign
Vibrant Media, a contextual keyword advertising company, announced the availability of a new product, IntelliTXT. Vibrant's product allows users to generate contextual advertising that appears as highlighted links within the content of the site.
[2004-04-06] Online Gambling Sites Respond To Ad Ban
A decision by Yahoo and Google to ban online gambling ads has created expected repercussions from some of the casino site owners. Understandably, the owners who commented are not pleased with the gambling ad ban by the two search engine giants.
[2004-04-05] Yahoo And Google Stop Gambling Ads
In a move likely to hurt online gambling sites, search engine giants Yahoo and Google have announced that they will no longer serve ads from online casinos. The two search engines expect the ads to stop running by the end of April.
[2004-04-05] BellSouth Announces Google Enhancements
BellSouth, which serves local, long distance, Internet and wireless customers in the United States, has announced that their portal page will now feature Google-powered searches. In addition to search capabilities, Google will also make targeted advertisements through its AdSense/AdWords program available to BellSouth users.
[2004-04-05] Overture Extends Agreement With CNN
Yahoo owned Overture Services, a provider of Internet marketing services, extended its search agreements with CNN.com and ESPN.com. In addition to extending its existing deals, Overture has also signed an ad distribution agreement with Wall Street Journal Online.
[2004-04-02] Google Alters Ad Pricing
An announcement from Google concerning the pricing of their AdSense campaign may lower the price of ads that Google places on web pages. Google stated it would be adjusting its prices for these advertisements.
[2004-04-01] Ask Jeeves Removes Banner Ads From UK Search
UK's third largest search engine, Ask Jeeves, is discontinuing the use of banner ads on their UK search site. In the United States, the company stopped use of these ads during January of last year.
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