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[2003-09-09] What is Your Call to Action?
It isn't easy getting someone's attention. That's why advertisers pull crazy stunts to get somebody - anybody, to listen to their message.
[2003-09-02] Doubt PR's Clout? Don't!
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.
I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.
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