|
[2003-07-28] Don't Rely on Search Engine Traffic: 10 Other Ways to Promote Your Website
It doesn't stop with search engines. As a matter of fact, search engines may be the vehicle that brings the least amount of traffic to any given site.
[2003-07-25] Ask For A Better Price
Years ago, I was in the US Air Force, stationed at Clark Air Base, Republic of Philippines. I loved the place and regretted when our unit was moved. The biggest lesson I learned during my tour of duty there was to bargain. This was a concept that was, and still is, foreign to most Americans.
[2003-07-24] Are YOU getting your Money's Worth When Buying Traffic? . . . The beginner's guide to tracking click-throughs and ROI from pay- per-click engines. Part 2
Let us look at these two options.
Assigning a query string value to your link.
This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work.
[2003-07-24] How to Qualify for Google Adsense Contextual Advertising
Recently I wrote an article about Google Adsense contextual advertising innovation that was introduced by the popular search engine to allow "Content" web sites to profit from advertising. Suddenly it has become possible for those who have an intense interest in nearly any focused subject to gather information, resources and commentary to publish a profitable web site.
[2003-07-24] Market From The Inside Out
"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Robert Frost
[2003-07-24] The Bottomless Notebook
Reading through a writer's notebook or journal is like discovering pearls, rubies and diamonds amidst a pile of rubble.
[2003-07-24] "How To Create Successful Advertising Copy"
Writing effective copy for ads, web pages, sales letters and other marketing communications isn't difficult when you know what works. After many years of trial and error I developed a checklist of 7 "rules" I follow to create successful advertising copy. These rules apply to writing copy for any type of marketing communication.
[2003-07-24] 10 Steps To Better Sales Copy
You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your cash register isn't jumping. You know you've got a good product or service. What's the problem?
[2003-07-24] Remember, It's the WORLD Wide Web!
Almost always, online publicity means global exposure, whether your business is based in Peoria, Illinois, Perth, Australia, or Paris, France. When your marketing or publicity copy will appear on the Internet, you need to take conscious steps to ensure that your news makes sense to readers from far corners of the world. In news releases or your online media center, here's how to clue in distant media people and avoid international gaffes.
[2003-07-24] Ezine Advertising Choices........Part One
Since I started marketing online I've offered everything from air freshners to zip programs. I started out with no clue whatsoever. I went to all the free classifieds and FFA sites I could find. If it was available and in my budget I tried it all. Now, eight years later and a better idea of what works for me, I use Ezine ads to get my service or products in the public's digital eye.
[2003-07-23] Is Your Web Site Sticky? Eight ways to make your site a traffic magnet!
Have you seen those gooey, slimy, wet looking blobs that you can throw against a pane of glass - or a computer screen - and it sticks?
A friend of mine stopped by recently with one of these silly little toys.
[2003-07-23] What You Need To Know To Assure Success In Promotions
Marketing a business can be a huge challenge. However, if you have systems in place, you are consistent in implementing your systems, you have great follow up and really care about your customers, your usiness will not only survive - it will thrive. Before you begin a marketing campaign for your business start by taking time to develop a good plan.
[2003-07-23] 5 Tips for Joining Affiliate Programs
Let me get straight to the point! There is a jungle of affiliate programmes on the net. Some are good, but very many are mediocre. If you don't know what to look for when choosing who to go into partnership with, there's a good chance that you will invest time and money on mediocre programmes which will never yield any worthwhile income.
[2003-07-23] Profitable Target Marketing: 6 Lessons from Major League Baseaball
Does your business struggle with profitable online marketing? If so, you are not alone. Attracting the right customers to a site and keeping them coming back - while also turning a profit - can be a challenge. Consequently, I'm always on the lookout for ways to demonstrate profitable online strategies.
[2003-07-23] 2 Secrets of Unstoppable Growth
Let me get to the point...
You can use someone else's credibility to give you unstoppable growth!
[2003-07-10] Not Just 6 Lines, 65 Characters
If you've placed advertising in an ezine, you've no doubt been advised by the publisher of his or her advertising guidelines. Typically these guidelines go something like this: "Six lines, 65 characters per line plus URL/email. No adult, hate,race."
|
|
