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[2003-06-24] 8 Ways to Defend Your Media Dollars Against "Time Shifting"
Personal video recorders, PVR's, are hot. So hot in fact, they are making a significant contribution in the frying of consumers' attention spans. What's an advertiser to do when the most affluent customers aren't compelled to watch TV commercials and are, in fact, actively avoiding them?
[2003-06-18] Customer Personality Types: Does It Matter?
Marketing types are fond of classifying people into categories. Here are four which I took from "Differentiate Or Die," by Jack Trout with Steve Rivkin. (John Wiley & Sons, New York, 2000, p15.) Only the first few words of each are included here.
[2003-06-13] 3 Tips to Reduce your Advertising Costs2
Advertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but the cost of a continuous advertising presence can be overwhelming for some small business owners especially in today's sluggish economy. Here are 3 tips to help you reduce your advertising costs while maintaining your advertising effectiveness.
[2003-06-11] Why Your Printing Jobs Shouldn’t be Rushed
Any printing job is actually a series of steps, and each of them take time. Even in the best situation, where the job comes to the printer truly "ready to go," the order seldom is ready as quickly as the customer had hoped. Few customers understand all that must be done between the time the order comes in and when it goes out the printer's door.
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