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[2003-03-31] Google Enters 'Pay Per Click' Arena!
Google, which is used more than 150 million times per day to conduct searches has announced its entrance into the pay per click arena with the recent introduction of its new "Ad Words Select" program. The old "Ad Words" Program was based on paying per impressions of your ad, not clicks, thus the addition of the word "select."
[2003-03-21] 2 Man Agency Wins $35 Million Excedrin Account
Pharmaceutical maker Bristol-Myers Squibb has handed its Execdrin account, which includes advertising for brands like Extra-Strength Excedrin and Quick-Tabs, to Under the Radar, a two-man agency.
[2003-03-11] A Simple 7-Step Formula For Testing Your Headlines
Do you want to know a secret ? Successful entrepreneurs are not so successful because they know everything better than you. They are successful because they TEST every advertising campaign first before they are spending "big" money on effective forms of ezine ads.
[2003-03-06] $10 Per Click (do they know something we don't?)
I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-click (CPC). I've got to admit, I was pretty leery at first. But since then I've watched the price of certain search engine keywords skyrocket in excess of $10 per click! The big question isn't how much it costs per click but how many clicks does it take to get an acquisition. I've often asked myself, why would so many companies pay that much money for one single, measly, push of the index finger? The answer is simple - it just works!
[2003-03-05] 4 YES/NO Variables That Make Or Break a Sale!
Some sales people think that because they're great at selling face-to-face, they don't need to put a lot of time or effort into writing a winning proposal. They feel that their verbal skills did all the selling for them.
[2003-03-03] The Fallacy of Free Advertising
The temptation to turn towards free marketing resources can be an irresistable call, particularly to beginners on tight budgets. However, 'free' isn't a good bargain if it doesn't give you *results*! You still 'pay' for free advertising in terms of wasted time and effort.
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