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[2003-01-28] Co-operative Advertising
Advertising is expensive. As a result, successful businesses are looking for more and more ways to save money on their marketing packages.
[2003-01-23] Outsourcing Your Web Marketing
The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge, and cope with the pace of change in-house.
[2003-01-23] How Much Advertising Can a Buck Buy?
You know those annoying commercials for dial around long distance services? A dollar? What can you do for a dollar? Well, I've decided they aren't quite as dumb as the characters portrayed in said commercials.
[2003-01-23] How To Increase The Response You Get From Your Lead Generating Ads
I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.
[2003-01-22] Thoughts On E-Mail Planning
If you are serious about adding e-mail to your marketing mix, you should take e-mail seriously enough to develop a plan for it. Too many organizations launch a half-baked e-mail program and then are disappointed when it doesn't live up to expectations.
[2003-01-22] Developing The Right Attitude To Sell in Tough Times
Do I have any specific thoughts about selling when times are tough? Well, if you are to achieve high levels of success in selling, you must be able to get positive results even while circumstances are negative. In just about every area of selling, the field will over populate in boom times and thin out in tough times.
[2003-01-21] Strangely Powerful “Visual Impact” Technique For Writing Stronger Sales Letters and Ads!
Imagine sitting down at your computer, and with a few keystrokes, creating a stronger sales letter that immediately captures your prospects attention, creates a visual image in their mind of them having great success with your product, and then gets them so fired-up about your offer that you nearly close the sale in two or three paragraphs. In a moment, I’ll show you exactly how you can do this for your sales letter.
Still reading?
[2003-01-20] How To Achieve Excellence In Sales
To excel in any selling situation, you must have confidence, and confidence comes, first and foremost, from knowledge. You have to know and understand yourself and your goals. You have to recognize and accept your weaknesses as well as your special talents. This requires a kind of personal honesty that not everyone is capable of exercising.
[2003-01-16] Online Advertising
If you want to have a newsletter with many subscribers you will have to invest some sum in getting subscribers. In this article I will cover advertising on Pay Per Click Search Engines and AdWords at Google. Soon, I will cover more top email advertising campaigns.
[2003-01-15] Clarify Your Message Using Clean Design Elements
Increasingly, business people rely on desktop publishing. Gone are the days when a male manager would dictate words to a female typist and expect her to turn them into an eye- pleasing document. Also, once complicated documents like brochures and flyers are now easy to create in programs such as Microsoft Publisher, and even MS Word.
[2003-01-14] Don't Make This Serious Advertising Mistake
The worst possible mistake some people can (and will) make during the next few weeks will be to cut back on their advertising campaigns, thinking this is not the time. Here's a sample of some of what they are going to be erroneously thinking.
Everyone's tapped out after spending for gifts. Nobody's going to be using their computers during the Holidays. People are going to be too busy visiting and planning for New Year's and won't pay much attention to the Internet. People will get angry with you if you have the nerve to ask them to spend any money right after the Big Holiday.
[2003-01-02] Your Killer Ad - Some Killer Facts
No. This is not another article about attention grabbing, interest generating ads.
Just the other day I was on the verge of sending out my weekly Newsletter, when some intuition kicked in and made me click again on a featured profile. Whoops! the website was offline and I was left with absolutely no way of contacting that client, because the email address was centered to the domain name. Well I stopped that feature just in time to wait for the client to get back to me.
[2003-01-02] How to Know When You've Created a Good Ad
A great copywriter once wrote, "A good ad is like a good sermon: It not only comforts the afflicted, it also inflicts the comfortable."
But the question of the moment is this: How do you know -- before a single living colleague, client or consumer has laid eyes on it -- that you've done a good ad? That it's the right time to stop all the thinking, talking, writing, doodling and designing. The right time to click on "save" and call a meeting?
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