|
[2002-12-30] How To Write A Perfect, Selling Ad: Five Easy Tips
I lied.
There's no such animal as the perfect, works-every-time, selling ad.
But I got you to read this far, didn't I? That was the title's purpose --- see Tip Two: Write an attention-grabbing headline.
I didn't lie about these tips, though. They're easy and fun to use. And they work.
[2002-12-18] 3 Tips to Reduce your Advertising Costs
Advertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but the cost of a continuous advertising presence can be overwhelming for some small business owners especially in today's sluggish economy. Here are 3 tips to help you reduce your advertising costs while maintaining your advertising effectiveness.
[2002-12-12] An Overlooked Advertising Opportunity For Web Publishers
When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.
After I sign up for an ezine or email discussion group, I await the welcome letter for guidelines and to learn a bit more about the ezine/website/webmaster. Too often all I get in the welcome letter is the standard default letter. No personal welcome, no introductions, no links to check out and no email.
[2002-12-10] The
In an increasingly price-sensitive world many business professionals feel that the only way they're going to win in a competitive RFP situation is if they slash their prices.
The good news is that in most situations price isn't the burning issue. It's value-for-money or Return-On-Investment (ROI) - in other words, how much "bang they're going to get for their buck".
Now, this is hardly revolutionary news, but by reading through most of the proposals that sit on my desk you'd think it was.
[2002-12-05] Curing the Click Away Syndrome
We see literally hundreds of ads every week that arrive by email, are published in Ezines we subscribe to, or possibly banner ads on web sites. Most of them fit into the "click away" category and are not even read. Every now and then however, one gets our attention and we visit their web site, or request further information by email.
First, let's examine the "click away" varieties. The best shot for a "click away" is sending multiple offers (unsolicited commercial email) advertising the same thing. Face it - if we didn't "bite" on the old scam of earning millions to help get money out of a South African country, the odds are we won't now. Sending the same or similar messages every day will get them automatically filtered out or simply deleted.
[2002-12-02] Mini-Persuaders --- Six Steps To Successful Classified Ads
The skillful use of classified ads builds your business.
Classified ads are inexpensive and powerful, and are an excellent way to promote your business both online and offline. Online, you can place ads in ezines and on Web sites, and offline, run them in your local paper and in niche magazines.
If you've tried a classified or two to promote your business and were disappointed with the results, remember that a one-shot deal won't work.
[2002-12-02] Advertising with a Real Life Story
What is a real life story? It is just what it says, a story about the real life of an interesting person. Why can't you be that real life interesting person in your advertising? When you read advertising online, much of it is the same old hype that every other online ad uses. But a real life story set your ad apart from the rest? YES!
To be effective, you must create an effective story. Your story is what will keep people reading. And then when you weave your product into the story, it makes a much more compelling ad copy.
|
|
