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[2002-11-15] The NLP Secret That Makes Your Words Sell
Writing cracker-jack copy would be a lot simpler if every potential client thought in the same way. But in reality, they don't.
The good news is that by understanding the various ways people think, you can appeal to all personality types in your copy. And by doing that, your responses will dramatically improve.
[2002-11-11] The List Guru reveals how he built a 100,000 subscriber list
Steve Goodier holds a B.A. in anthropology and sociology and an M.Div. degree from Emory University. He is the author of numerous books about personal development, motivation, inspiration, and making needed life changes. He has a highly successful newsletter that goes out to 100,000 subscribers.
[2002-11-04] Recognizing Your Diverse Audiences
Do you think of everyone in your audiences as being the same, or do you think of them as members of diverse groups? I once had a confusing semester in business school (actually most of them were confusing to me, but this one more so than the others) when I took courses in accounting and finance at the same time. Before starting, I thought of them as being much the same: number- driven exercises.
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