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[2002-03-20] The Joy of Targeting Teenagers
Teenagers are the generation that marketing execs would and do spend millions a year to try to understand. Every product directed towards the teen crowd goes through hundreds of changes and focus groups to determine whether or not that particular ad will work. This generation has so many variations to it that to say that you are going to target "all teens" is virtually impossible. We must focus on a common factor that most teens share and can be drawn upon to create attachment to our product.
[2002-03-15] How To Turn The Biggest Sceptics Into Eager Buyers
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
[2002-03-06] Don't be Anonymous Anymore
7 Ways to use Orange Snowflakes to Increase Traffic and Internet Profits by Johannes Garrido
Out of the over 1 billion web pages on the net, exactly HOW do you plan to get your site noticed?
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