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[2001-08-23] Cross Media Advertising
Advertising is key to any business. It doesn’t matter what business it is, online marketing, brick and mortar store, advertising is key. One of the most often overlooked tools by the internet entrepreneur is cross media advertising. There are a number of very affordable options for using print media to guide customers or new leads to your web store, affiliate program or business opportunity.
[2001-08-15] 13 Best Marketing Tips for Small Businesses
I've been involved in marketing and direct marketing since…my God! Am I that old already? Anyhow, over the years I've been asked to give tips on marketing along with my specific advice. Here's a short list of some of my best tips.
[2001-08-08] Successful Sales Through Psychological Triggers
A desire to buy something often involves a subconscious decision. In fact, I claim that 95% of buying decisions are indeed subconscious.
Knowing the subconscious reasons why people buy, and using this information in a fair and constructive way, will trigger greater sales response -- often far beyond what you could imagine.
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