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[2001-01-31] Start with the Right Site
Planning a media buy can be a rather complex and difficult thing. You have to worry about click-through rates, content compatibility, campaign objectives, traffic analysis, ad units, pricing and the list goes on and on. These are all important, but the most important decision you will make is picking the site on which to place your ad. Every other decision you make will revolve around this choice.
[2001-01-17] Some Tips For Online Media Buying
Everyone has gotten so caught up in the wave of Internet advertising that some people have just thrown their common sense right out the window. Everybody wants to know how to advertise on the Internet. Yes, Internet advertising is a whole new industry, but that doesn't mean that none of the old rules apply.
[2001-01-03] The Telephone Game
Have you ever played the game where you whisper a message into someone's ear and they in turn send it down the line? By the time the
message reaches the last person, it is completely different from the original message. Somehow something gets lost in the translation. The same may be happening to you, if you use a third-party ad server that is consistently undercounting impressions.
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