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[2000-12-20] How to Advertise in Ezines/Newsletters
Ezine advertising has got to be the cheapest and best form of advertising presently on the 'Net. When trying to promote your product or Web Site, you need to sit down and think of what publications your target market is reading. The best way to keep informed of advertising opportunities or to find out ad rates is to become a subscriber yourself. Usually you will find the "how to" submit an ad at the bottom of the publication. Many of them will allow new subscribers to place a free ad for subscribing.
[2000-12-06] How To Get People To Read Your Ads
Rule One:- The Headline
The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading. The headline should intrigue and captivate the reader. Its sole aim is to make the reader continue on to read the body text. You should take great time and trouble over the headline.
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