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Ad Council Blogs
By Steve Rubel
Expert Author
Article Date: 2006-03-24
The Ad Council, the noprofit behind such memorable public service campaigns like Smokey the Bear, have started a blog called Adlibbing.
The blog takes readers behind the scenes of public service campaigns. (Disclaimer - I had multiple meetings with the Ad Council re. their blog but was not involved with this project)
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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