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Chevy Open Sources Its Ad
By Steve Rubel
Expert Author
Article Date: 2006-03-15
Adrants reports that Chevy has teamed with The Apprentice to launch a consumer-generated advertising contest for the 2007 Chevy Tahoe.
It was heavily featured in the show. Chevy set up a site where consumers can click and drag commercial components together to create an ad.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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