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More Ad Spend Going Online
By Andy Beal
Expert Author
Article Date: 2006-02-16
ClickZ has details of a new study that suggests the continued shift of ad dollars to online marketing.
This year, online marketing spending is expected to increase 19 percent. This is eight times TV and radio's expected 2.4 percent rise, and six times print's 3.3 percent...search engine ad spending is set to grow 26 percent this year. Budget allocation for Google amounts to $3.7 million; $4.6 million for Yahoo!; and $4.6 million for MSN.
Blog marketing is also predicted to see huge growth this year.
Spending on blog and wireless marketing sits at two percent of the online budget. Blog advertising should grow 43 percent; and wireless is expected to increase 19 percent.
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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