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How Important Is Ad Placement? Its Everything

By Nathan Weinberg
Expert Author
Article Date: 2006-02-09

Devin Reams did some fancy math-o-matics and found that Google actually runs a higher percentage of ads on search results than MySpace does on its home page.

Google, with much more available space ( 1,012,000 pixels) runs 277,475 pixels of ads, or 27.4%, while MySpace has both less space (640,000 pixels) and fills 24.3% (or 155,700 pixels) of it with ads.

And yet, is it even a question which website has more annoying ads? Or which website pulls in billions of ad revenue? Looks like Google, by not annoying the hell out of the user, is getting rewarded with megabucks, while MySpace can be an eyesore. Check out Devin's screenshots to see the difference.

The message to all publishers? Respect your readers, and they'll respect your need to earn a paycheck.

About the Author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

Visit the InsideGoogle blog.


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