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Google Hints At TV Ads
By Andy Beal
Expert Author
Article Date: 2006-02-02
Mediapost's Erik Sass believes Google VP, Tim Armstrong hinted at TV ads while speaking at a recent conference.
"The notion is... we're able to help advertisers break into other media, such as print, radio, and other areas, which will help the publishers themselves do better yield management...Our advertisers and publishing partners want to run their ads everywhere that makes sense for them, as long as it's profitable."
After the acquisition of radio ad network, dMarc, I don't think a move to TV would surprise anyone at this stage.
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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