|
Risk Averse Marketers Already Advertising On Blogs
By Steve Rubel
Expert Author
Article Date: 2005-12-12
So Larry Dobrow MediaPost has a story out today - Why Marketers Resist Blogs.
It contends that while marketers have enthused non-stop about the potential of blogs as an ad medium, when it comes to actually pulling the trigger on ad deals - epecially in risk-averse sectors like financial services and health care - they have hesitated. That's nonsense. The article fails to mention Adsense. By participating in Google Adwords lots of risk-averse companies are advertising on blogs. Also, as we saw yesterday, they are getting their feet wet with podcasting - a safer, more controlled medium.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
|
|
