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New Yorkers Spending More Time With The Tube
By David Utter
Expert Author
Article Date: 2005-06-09
Nielsen Media Research results seem to indicate that maybe the Big Apple hasn't entirely thrown over television for the Internet yet.
More people are watching more TV in the nation's number one media center, according to Nielsen.
9.1 percent more people watched TV in May 2005 than in May 2004, according to measurements of local people meters (LPMs). The devices show that on average about 22.7 percent of New Yorkers watched TV throughout the day, ranging from 8 percent during early morning to 40.8 percent during primetime programming slots.
LPMs replaced the paper diaries given to families secretly selected by Nielsen to record their viewing habits. Men 18-49 showed the biggest increase in viewership: 18.6 percent of men in New York watched TV versus 16.5 percent last May.
Nielsen reports that New Yorkers are watching more channels, too. This May showed a 28 percent increase, 55 channels watched against 43 last May.
LPMs offer much greater accuracy because they electronically record all viewing in a household by everyone, on a continuous basis. The increase in accuracy allows for advertisers to take advantage of new opportunities in television watching habits.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.
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